Managing Director, IDC Asia/Pacific
Eva Au is the Managing Director of IDC Asia/Pacific, with over 20 years of international expertise in sales, marketing, business development and general management across North America and Asia. In her current leadership role, Eva oversees business operations across 14 countries in the APeJ region, managing core functional areas such as Research, Consulting, Events, Sales, Marketing, & Finance.
Since joining IDC, Eva has further entrenched IDC's thought leadership position in the industry, spearheading the development of strategic research themes and go-to-market solutions for a comprehensive perspective of the diverse IT market. She was instrumental in launching IDC's Emerging Technology Advisory Service, an incubator program to identify new ICT areas of interest. Eva's focus on evolving research, outstanding customer service and satisfaction, and deeper geographic insights through leveraging synergies has seen the expansion of IDC's end-user research and advisory influence in Asia/Pacific, as well as stronger growth and capability in custom research by industry. Her direction has fast-tracked the growth of regional- and country-level research and insights about Asia/Pacific’s readiness, maturity and adoption of 3rd platform technologies to propel digital transformation (DX) within organizations.
Prior to joining IDC, Eva was Managing Director of LexisNexis Asia, a global legal and information publishing house in Canada and Asia. Under her leadership, business development, customer loyalty, corporate branding, global account management, and product customization initiatives catapulted LexisNexis as the premier content provider in its key markets. Eva was awarded LexisNexi's "Passion for Winning" and "Circle of Excellence" awards seven times in total in recognition of her outstanding contributions, strong enthusiasm and commitment to her work.
Social media is one of Eva’s current passion projects, believing that engagement and social listening are key factors that will democratize access to IDC research via social networking platforms.
Follow Eva on Twitter at @evaaueva.