Karsten Weide

IDC
Analysts
Current: Karsten Weide

Karsten Weide

Program Vice President, Media & Entertainment

IDC Links
Analyst Research

IBM Divests Remainder of Its Marketing and Ad Tech Portfolio to Centerbridge

Apr 2019 | IDC Link | Doc # lcUS45011619

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Karsten WeideProgram Vice President, Media & Entertainment, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications

IBM continues to divest applications as it pivots to cloud infrastructure services. Business applications sold as standalone offerings (especially that don't leverage large IBM cloud deals) are obvious candidates – especially given the enor...
AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
The Business Impact of Facebook's Changes to Its Newsfeed

Jan 2018 | IDC Link | Doc # lcUS43498618

By: Karsten WeideProgram Vice President, Media & Entertainment

Facebook today announced changes to the way it selects the items that users will see in their newsfeeds. It will favor posts by friends and family, which are likely to foster meaningful transactions instead of driving more engagement. Conse...

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IDC Market Glance: Advertising Software, 2Q19

Apr 2019 | Market Presentation | Doc # US45006819

By: Asia AslamSenior Research Analyst, Karsten WeideProgram Vice President, Media & Entertainment

This IDC Market Glance provides an overview of the technology vendors participating in the advertising software industry. Vendors represent the following segments: ad exchanges, ad servers, ad verification services, attribution companies, d...
IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US44387118

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Adam WrightSenior Research Analyst, Internet of Things: Consumer, David ReinselSr. Vice President, Global Datasphere, IoT, Mobility, Security, Consumer, Semiconductors, Telecom, Client Computing and Imaging/Print/Document Solutions, John Jackson, Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, Karsten WeideProgram Vice President, Media & Entertainment, Lewis WardResearch Director, Gaming and VR/AR

This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Adam W...
IDC FutureScape: Worldwide CMO 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US43795318

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Alan WebberProgram Vice President, Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment

This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more t...

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Analyst Location

United States

Karsten Weide

IDC Links

Analyst Research

IBM Divests Remainder of Its Marketing and Ad Tech Portfolio to Centerbridge

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

The Business Impact of Facebook's Changes to Its Newsfeed

IDC Market Glance: Advertising Software, 2Q19

IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions

IDC FutureScape: Worldwide CMO 2019 Predictions

Analyst Location

Coverage

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