Karsten Weide

Program Vice President, Media & Entertainment




By: 
Karsten Weide
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This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper...
By: 
Karsten Weide
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This Market Analysis Perspective provides a comprehensive overview of the current state of the worldwide digital advertising industry and the major trends shaping its future. It analyzes the competitive situation for both publishers and ven...
By: 
Karsten Weide
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This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon cras...
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    Advertising Software Taxonomy
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q3 Taxonomy Tech Supplier

    Market Analysis Perspective: U.S. Digital Advertising, 2022
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q3 Market Analysis Perspective Tech Supplier

    Worldwide Digital Advertising Software Market Shares, 2021
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q3 Market Share Tech Supplier


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Analyst Location

United States



Coverage

Online advertising, Mobile consumer, New media, Connected home, Online gaming



Regions

Worldwide, North America

Team member of

Social Business