Dec 2020 | IDC Link | Doc # lcUS47146420
By:
Karsten Weide
Program Vice President, Media & Entertainment
The lawsuit brought by the attorney generals of 48 states alleges monopolistic behavior on the part of Facebook and seeks a remedy as much as breaking out Instagram and WhatsApp from Facebook, but does not quite succeed to present a smoking...
Dec 2020 | IDC Link | Doc # lcUS47098220
By:
Karsten WeideProgram Vice President, Media & Entertainment
A reform or repeal of Section 230, a liability waiver that was designed by congress to protect internet companies from litigation targeting potentially criminal content posted on their sites by users or other third parties, might affect the...
Aug 2020 | IDC Link | Doc # lcUS46791920
By:
Gerry Murray
Research Director, Marketing and Sales Technology, Alan Webber
Program Vice President, Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment, Wayne Kurtzman
Research Director, Social and Collaboration
The current U.S. administration has mandated that the U.S. operations of TikTok, the massively popular video-sharing app from Chinese developer ByteDance, are to be sold to a U.S. company by mid-November 2020 or it will be banned in the Uni...
Mar 2021 | Market Forecast | Doc # US47518921
By:
Karsten WeideProgram Vice President, Media & Entertainment
This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by advertising formats, namely, display and video, search, ...
Dec 2020 | Market Forecast | Doc # US46349420
By:
Lewis Ward
Research Director, Gaming and VR/AR, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by ad format. Mobile advertising revenue is also broken out by major type, format...
Oct 2020 | IDC FutureScape | Doc # US46913020
By:
Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience, Laurie Buczek
Research Vice President, CMO Advisory Practice, Karsten WeideProgram Vice President, Media & Entertainment, Warren Lane
Research Analyst, David Wallace
Research Director, Customer Intelligence and Analytics
This IDC study presents 10 transformational trends for CMOs and their marketing teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, empathy and trust, social responsibility, and operation...
United States
Online advertising, Mobile consumer, New media, Connected home, Online gaming