Karsten Weide

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IDC
Analysts
Current: Karsten Weide

Karsten Weide

Program Vice President, Media & Entertainment

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Analyst Research

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John JacksonResearch Vice President, Mobile & Connected Platforms, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
The Business Impact of Facebook's Changes to Its Newsfeed

Jan 2018 | IDC Link | Doc # lcUS43498618

By: Karsten WeideProgram Vice President, Media & Entertainment

Facebook today announced changes to the way it selects the items that users will see in their newsfeeds. It will favor posts by friends and family, which are likely to foster meaningful transactions instead of driving more engagement. Conse...
Criteo: From Retargeter to Commerce Marketing Ecosystem

Oct 2017 | IDC Link | Doc # lcUS43152917

By: Karsten WeideProgram Vice President, Media & Entertainment

On Tuesday, October 10, 2017, Criteo announced the launch of two new products: Criteo Customer Acquisition and Criteo Audience Match. Criteo Customer Acquisition is designed to acquire new customers by targeting display ads and product reco...

IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US44387118

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Adam WrightSenior Research Analyst, Internet of Things: Consumer, David ReinselSr. Vice President, Global Datasphere, IoT, Mobility, Security, Consumer, Semiconductors, Telecom, Client Computing and Imaging/Print/Document Solutions, John JacksonResearch Vice President, Mobile & Connected Platforms, Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, Karsten WeideProgram Vice President, Media & Entertainment, Lewis WardResearch Director, Gaming and VR/AR

This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Adam W...
IDC FutureScape: Worldwide CMO 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US43795318

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Alan WebberResearch Director, Digital Strategy & Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment

This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more t...
IDC's Worldwide Advertising Software Taxonomy, 2018

Oct 2018 | Taxonomy | Doc # US44374717

By: Karsten WeideProgram Vice President, Media & Entertainment

This IDC study features the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the advertising software industry. This taxonomy is the basis for our Worldwide Advertising Software Fo...

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Analyst Location

United States

Coverage

Mobile consumer, Online advertising, Online gaming, Connected home, New media

Regions

Worldwide, North America

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