Karsten Weide

Program Vice President, Media & Entertainment




By: 
Lewis Ward
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Karsten Weide
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IDC partnered with LoopMe, a leading outcomes-based advertising platform, in 4Q21 to field and analyze a survey of smartphone users in five countries. The language-localized survey was fielded to mobile users in the United States, the Unite...
By: 
Lewis Ward
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Karsten Weide
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This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by majo...
By: 
Karsten Weide
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This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely display and video, s...
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    User Attitudes To Mobile Advertising In Five Countries
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q2 IDC Survey Tech Supplier

    Worldwide Digital Advertising Software Market Shares, 2021
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q2 Market Share Tech Supplier

    Worldwide Mobile In-Game Advertising Forecast, 2021–2026
    By:
    Karsten Weide
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    Topics:
    Software, Consumer, Online advertising, Internet of things, Augmented and virtual reality

    Planned for CY2022 Q2 Market Forecast Tech Supplier


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Analyst Location

United States



Coverage

Online advertising, Mobile consumer, New media, Connected home, Online gaming



Regions

Worldwide, North America

Team member of

Social Business