Karsten Weide
The broadside of announcements of advertiser-facing products that the Amazon Ads unit made at its yearly Amazon unBoxed event showed just how serious of a player the company has become in advertising. As advertising and marketing focus more...
The lawsuit brought by the attorney generals of 48 states alleges monopolistic behavior on the part of Facebook and seeks a remedy as much as breaking out Instagram and WhatsApp from Facebook, but does not quite succeed to present a smoking...
A reform or repeal of Section 230, a liability waiver that was designed by congress to protect internet companies from litigation targeting potentially criminal content posted on their sites by users or other third parties, might affect the...
IDC partnered with LoopMe, a leading outcomes-based advertising platform, in 4Q21 to field and analyze a survey of smartphone users in five countries. The language-localized survey was fielded to mobile users in the United States, the Unite...
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by majo...
This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely display and video, s...
User Attitudes To Mobile Advertising In Five Countries
Worldwide Digital Advertising Software Market Shares, 2021
Worldwide Mobile In-Game Advertising Forecast, 2021–2026
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Analyst Location
United States
Coverage
Online advertising, Mobile consumer, New media, Connected home, Online gaming