IDC partnered with LoopMe, a leading outcomes-based advertising platform, in 4Q21 to field and analyze a survey of smartphone users in five countries. The language-localized survey was fielded to mobile users in the United States, the Unite...
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by majo...
This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely display and video, s...
User Attitudes To Mobile Advertising In Five Countries
Worldwide Digital Advertising Software Market Shares, 2021
Worldwide Mobile In-Game Advertising Forecast, 2021–2026
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