Karsten Weide
A proposed bipartisan federal bill designed to protect consumer privacy, and currently in committees in the House, would constrain the use of consumer data for ad targeting and tracking in a fashion similar to the European Union's (EU) Gene...
The broadside of announcements of advertiser-facing products that the Amazon Ads unit made at its yearly Amazon unBoxed event showed just how serious of a player the company has become in advertising. As advertising and marketing focus more...
This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper...
This Market Analysis Perspective provides a comprehensive overview of the current state of the worldwide digital advertising industry and the major trends shaping its future. It analyzes the competitive situation for both publishers and ven...
This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon cras...
Advertising Software Taxonomy
Market Analysis Perspective: U.S. Digital Advertising, 2022
Worldwide Digital Advertising Software Market Shares, 2021
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Analyst Location
United States
Coverage
Online advertising, Mobile consumer, New media, Connected home, Online gaming