Karsten Weide

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IDC
Analysts
Current: Karsten Weide

Karsten Weide

Program Vice President, Media & Entertainment

IDC Links
Analyst Research
Appearances

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John JacksonResearch Vice President, Mobile & Connected Platforms, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
The Business Impact of Facebook's Changes to Its Newsfeed

Jan 2018 | IDC Link | Doc # lcUS43498618

By: Karsten WeideProgram Vice President, Media & Entertainment

Facebook today announced changes to the way it selects the items that users will see in their newsfeeds. It will favor posts by friends and family, which are likely to foster meaningful transactions instead of driving more engagement. Conse...
Criteo: From Retargeter to Commerce Marketing Ecosystem

Oct 2017 | IDC Link | Doc # lcUS43152917

By: Karsten WeideProgram Vice President, Media & Entertainment

On Tuesday, October 10, 2017, Criteo announced the launch of two new products: Criteo Customer Acquisition and Criteo Audience Match. Criteo Customer Acquisition is designed to acquire new customers by targeting display ads and product reco...

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Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market

Sep 2018 | Market Share | Doc # US44240218

By: Karsten WeideProgram Vice President, Media & Entertainment

This IDC study provides worldwide market share data for the digital advertising software market for 2017."The ad tech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of o...
Worldwide Advertising Software Forecast, 2018–2022

Jun 2018 | Market Forecast | Doc # US43940218

By: Karsten WeideProgram Vice President, Media & Entertainment, Tim McAtee

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Paci...
IDC's Worldwide Marketing Taxonomy, 2018

May 2018 | Taxonomy | Doc # US43483918

By: Warren LaneResearch Analyst, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Karsten WeideProgram Vice President, Media & Entertainment, Wayne KurtzmanResearch Director

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...

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The Top Five Trends Shaping the Future of Programmatic Advertising

Apr 20, 2017 - Framingham, MA United States

Analyst Location

United States

Coverage

Mobile consumer, Online advertising, Online gaming, Connected home, New media

Regions

Worldwide, North America

Related Links

Planned Research

Team member of

Directions 2018 Boston/MA, Directions 2018 Boston/MA: Analysts hosting 1-1s, Directions 2018 Boston/MA: Analysts hosting Lunch Roundtables, Directions 2018 Santa Clara/CA, Directions 2018 Santa Clara/CA: Analysts hosting 1-1s, Directions 2018 Santa Clara/CA: Analysts hosting Lunch Roundtables, Social Business