Feb 2020 | IDC Link | Doc # lcUS46022920
By:
Karsten Weide
Program Vice President, Media & Entertainment
Criteo's new CEO outlined at the company's Analyst Day the company's product strategy designed to counter the potential negative effects of the phaseout of third-party cookies and of privacy regulation. Criteo plans to continue offering new...
May 2019 | IDC Link | Doc # lcUS45068519
By:
Karsten WeideProgram Vice President, Media & Entertainment
Criteo is moving fast to diversify its revenue sources, aiming to drive growth while at the same time becoming less dependent on its retargeting business. The company has consolidated its advertising technology into a platform that now supp...
Apr 2019 | IDC Link | Doc # lcUS45011619
By:
Gerry Murray
Research Director, Marketing and Sales Technology, Melissa Webster, Karsten WeideProgram Vice President, Media & Entertainment, Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications
IBM continues to divest applications as it pivots to cloud infrastructure services. Business applications sold as standalone offerings (especially that don't leverage large IBM cloud deals) are obvious candidates – especially given the enor...
May 2020 | Taxonomy | Doc # US46269720
By:
Warren Lane
Research Analyst, Kathleen Schaub, Gerry MurrayResearch Director, Marketing and Sales Technology, Wayne Kurtzman
Research Director, Social and Collaboration, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
Apr 2020 | Market Perspective | Doc # US46006920
By:
Marissa Gluck, Karsten WeideProgram Vice President, Media & Entertainment
This IDC Market Perspective provides an overview of the current state of header bidding and in-app bidding (a header biddinglike technology), the latest trends, and the challenges players are facing and how they can tackle them."Header bidd...
Feb 2020 | Market Perspective | Doc # US46041520
By:
Marissa Gluck, Karsten WeideProgram Vice President, Media & Entertainment
This IDC Market Perspective explores the scope of the GDPR and the CCPA, how they impact the advertising business, and how to ensure compliance today and in the future. It examines the commonalities and differences of the GDPR and the CCPA,...
United States
Online advertising, Mobile consumer, New media, Connected home, Online gaming