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May 2019 | IDC Link | Doc # lcUS45068519
By:
Karsten Weide
Program Vice President, Media & Entertainment
Criteo is moving fast to diversify its revenue sources, aiming to drive growth while at the same time becoming less dependent on its retargeting business. The company has consolidated its advertising technology into a platform that now supp...
Apr 2019 | IDC Link | Doc # lcUS45011619
By:
Gerry Murray
Research Director, Marketing and Sales Technology, Melissa Webster
Program Vice President, Content and Digital Media Technologies, Karsten WeideProgram Vice President, Media & Entertainment, Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications
IBM continues to divest applications as it pivots to cloud infrastructure services. Business applications sold as standalone offerings (especially that don't leverage large IBM cloud deals) are obvious candidates – especially given the enor...
Jun 2018 | IDC Link | Doc # lcUS44090618
By:
Greg Ireland
Research Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Karsten WeideProgram Vice President, Media & Entertainment
AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
May 2019 | Taxonomy | Doc # US45033219
By:
Warren Lane
Research Analyst, Kathleen Schaub
Program Vice President, CMO Advisory & Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Wayne Kurtzman
Research Director, Social and Collaboration, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
Apr 2019 | Market Presentation | Doc # US45006819
By:
Asia Aslam
Senior Research Analyst, Karsten WeideProgram Vice President, Media & Entertainment
This IDC Market Glance provides an overview of the technology vendors participating in the advertising software industry. Vendors represent the following segments: ad exchanges, ad servers, ad verification services, attribution companies, d...
Oct 2018 | IDC FutureScape | Doc # US44387118
By:
Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Adam Wright
Senior Research Analyst, Internet of Things: Consumer, David Reinsel
Sr. Vice President, Global Datasphere, IoT, Mobility, Security, Consumer, Semiconductors, Telecom, Client Computing and Imaging/Print/Document Solutions, John Jackson, Ramon T. Llamas
Research Director, Mobile Devices and AR/VR, Karsten WeideProgram Vice President, Media & Entertainment, Lewis Ward
Research Director, Gaming and VR/AR
This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Adam W...
United States
Mobile consumer, Online advertising, Online gaming, Connected home, New media