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Karsten Weide

Program Vice President, Media & Entertainment

Karsten Weide is the Program Vice President, Media & Entertainment, at IDC. He heads up IDC's consumer research, which covers mobile consumer applications and platforms, consumer video, the connected home and gaming. His own research practice covers the new media, including online and mobile advertising, ecommerce, and consumer behavior and attitudes. Mr. Weide is a veteran of the consumer Internet industry with many years of experience. Mr. Weide is a two time winner of IDC's Research Quality Award and is also a recipient of IDC's Research Innovation Award.

IDC's New Media and Advertising service provides everything essential information and communications technology (ICT) companies and media companies need to know about the worldwide and U.S. new media industry. It focuses on Internet advertising and premium content. It covers current and future spending on advertising, premium content, and technology and services. It provides competitive intelligence on major players and tracks cooperations and acquisitions. It also covers the online ad ecosystem, as well as major trends, such as mobile advertising, online video advertising, ad targeting, data broker, and social media marketing. Consumer surveys provide insight into consumer online behavior and attitudes.


Prior to joining IDC in 2006, Mr. Weide’s career was focused on identifying and developing new technologies and applications in the Internet industry. He founded the U.S. affiliate of MediaAnalyzer, a European online market research company specializing in advertising research. Prior to MediaAnalyzer, Mr. Weide served as new media consultant to Internet startups. Before coming to the U.S., he was in charge of setting up both the German operations of Yahoo! as well as Yahoo!’s European product management. Prior to Yahoo!, he held positions with Europe Online and Ziff-Davis.


  • Master’s degree from the University of Hanover, Germany.
On Tuesday, October 10, 2017, Criteo announced the launch of two new products: Criteo Customer Acquisition and Criteo Audience Match. Criteo Customer Acquisition is designed to acquire new customers by targeting display ads and product reco...
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Marketing and Advertising on Voice-Activated Assistants

Oct 2017 - IDC Perspective - Doc # US43073217

by: Karsten Weide,  Tim Mcatee

This IDC Perspective discusses about marketing and advertising on voice-activated assistants.Voice-activated assistants are essentially creating a new form of media that looks like a cross between radio, search, and audio apps. However, the...
Market Analysis Perspective: U.S. Digital Advertising, 2017

Oct 2017 - Market Analysis Perspective - Doc # US43099017

by: Karsten Weide

This IDC Market Analysis Perspective provides you with an overview of the major current trends in digital advertising, the competitive landscape, buyers' needs, the importance of video and TV advertising for the industry's future, and what ...
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