AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player
Jun 2018 | IDC Link | Doc # lcUS44090618
By: Greg Ireland Research Director, Consumer Digital Transformation and Multiscreen Video, John Jackson Research Vice President, Mobile & Connected Platforms, Karsten Weide Program Vice President, Media & Entertainment
AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...