Dec 2020 | IDC Link | Doc # lcUS47146420
By:
Karsten Weide
Program Vice President, Media & Entertainment
The lawsuit brought by the attorney generals of 48 states alleges monopolistic behavior on the part of Facebook and seeks a remedy as much as breaking out Instagram and WhatsApp from Facebook, but does not quite succeed to present a smoking...
Dec 2020 | IDC Link | Doc # lcUS47098220
By:
Karsten WeideProgram Vice President, Media & Entertainment
A reform or repeal of Section 230, a liability waiver that was designed by congress to protect internet companies from litigation targeting potentially criminal content posted on their sites by users or other third parties, might affect the...
Aug 2020 | IDC Link | Doc # lcUS46791920
By:
Gerry Murray
Research Director, Marketing and Sales Technology, Alan Webber
Program Vice President, Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment, Wayne Kurtzman
Research Director, Social and Collaboration
The current U.S. administration has mandated that the U.S. operations of TikTok, the massively popular video-sharing app from Chinese developer ByteDance, are to be sold to a U.S. company by mid-November 2020 or it will be banned in the Uni...
Oct 2021 | IDC Perspective | Doc # US48261021
By:
Yael Davidowitz-Neu, Karsten WeideProgram Vice President, Media & Entertainment
This IDC Perspective discusses the shift in U.S. TV and video advertising spending and its implications for brands and agencies. The expected shift in investment comes primarily because of marketers aligning budgets to better match their au...
Oct 2021 | IDC Perspective | Doc # US48258921
By:
Michael Suphanbat, Karsten WeideProgram Vice President, Media & Entertainment
This IDC Perspective analyzes the current CTV market, with a look at the large services that are garnering advertising spend. While the U.S. advertising spend in CTV was a $8.3 billion market in 2020, that number is poised to grow significa...
Sep 2021 | IDC Perspective | Doc # US48237421
By:
Karsten WeideProgram Vice President, Media & Entertainment
This IDC Perspective takes a look at what privacy protection measures have been introduced in digital media, what effect they have on advertising spending, and how advertising buyers can make sure they maintain a return on advertising spend...
United States
Mobile consumer, Online advertising, Online gaming, Connected home, New media