Heather Levinson is Vice President of the Cloud, Compute, Datacenter & Network Infrastructure Consulting practice, providing consultative support in every stage of the business lifecycle including strategic market planning, marketing, and sales enablement. She excels in managing complex engagements and in leveraging her quantitative and qualitative marketing research background to define intelligent business solutions for her clients.

BACKGROUND

Previously, Heather managed the Consumer & Market Insights department and supported the Corporate Strategy team of a $2B company. Her key focus areas included strategic planning, new product development, brand equity and positioning, and market segmentation.  Heather also led the transformation of the research group entailing developing a new department infrastructure with the aim to increase knowledge sharing, bring insights to life, and engage the organization in becoming more consumer centric.

Prior to this, Heather worked at Information Resources, Inc. (IRI), a leading provider of sales and marketing information, software applications, and innovative business solutions and analyses for the consumer-packaged goods (CPG) industry.  As VP of Client Service, she led a series of change management initiatives, including re-engaging clients with a new gold standard service model, high quality quantitative analytics, and superior commitment to the client businesses.  At IRI, she focused on competitive defense plans; portfolio optimization strategies; in-market testing; marketing mix; pricing and promotion evaluation; industry best practices and data delivery.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• B.A in Journalism from the University of Wisconsin-Madison
• MBA from Babson College; summa cum laude