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Margaret Adam

Program Director, IDC’s European Channels and Alliances program

Margaret Adam is senior program director for IDC's European Channels and Alliances program. Based in London, Margaret is responsible for driving IDC’s research, innovation and thought leadership agenda within the context of partnering and ecosystems within Western Europe. Central to this is understanding how broader industry trends impact the relationships that partners have with their customers, their technology vendors and with each other. This includes identifying the next-generation of partners, advising on innovative partnering practices and understanding the implications and opportunities that digital transformation presents to the partner ecosystem. 

Margaret is a regular keynote summit presenter on topics including, but not limited to, partner of the future, next-generation partnering, cloud ecosystems, digital ecosystems, partner marketing innovation, startup collaboration and partner profitability.

On July 25, 2017, Sage announced that it has acquired Intacct, a cloud accounting company based in San Jose, California. The move brings over 11,000 cloud customers to Sage and adds critical mass to the company's cloud product offerings.
Salesforce Puts Alliances at the Top of Agenda at World Tour London

May 2017 - IDC Link - Doc # lcEMEA42618617

by: Hannah Breeze,  Margaret Adam

The Salesforce World Tour arrived in London on May 18, during which the firm placed a huge emphasis on training — through its Trailhead scheme — and further pledged its commitment to its partner ecosystem. Artificial intelligence (AI) was f...
How Does Partners' Cloud Maturity Compare with Their Customers'?

Jun 2018 - IDC Survey Spotlight - Doc # EMEA44021818

by: Carla ArendMargaret Adam,  Hannah Stubbings

This IDC Survey Spotlight compares the cloud maturity of European channel partners with their customers' cloud maturity, with staggering results. The report compares results from IDC's 2018 European CloudView Survey and IDC's 2018 European ...
Which Attributes are Important for Customers and Partners when Choosing Cloud Services Providers?

Jun 2018 - IDC Survey Spotlight - Doc # EMEA44021918

by: Carla ArendMargaret Adam,  Hannah Stubbings

This IDC Survey Spotlight examines the attributes of cloud providers that are valued by both European channel partners and European end-user organizations. The report compares results from IDC's 2018 European CloudView Survey and IDC's 2018...
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Team member of

Analyst Location

United Kingdom

Coverage

Software

Regions

Western Europe