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Margaret Adam

Program Director, IDC’s European Channels and Alliances program

Margaret Adam is program director for IDC’s European Channels & Alliances program, where she is responsible for leading analysis and insight into the partner eco-system in Europe with themes covering channel strategies and initiatives, partner programs and enablement, partner transformation, partner profitability and other trends that impact the relationships between vendors and their channel partners. She forms part of IDC’s worldwide channels & alliances research practice and contributes to both global and European reports and studies.

Prior to this role, she has held a number of positions within the  IDC CEMA (Central & Eastern Europe, Middle East & Africa) organization and her primary responsibility was to develop a body of research and thought leadership around business and IT services, cloud computing, and emerging technologies.  More recently, she was working within the consulting practice, with a major focus on channel development, go-to-market and partner enablement in Africa.

Prior to joining IDC, Margaret worked in product management positions in multinational vendor, systems integrator, and distribution environments and has over 10 years of prior experience within multiple aspects of the channel ecosystem. Margaret has been frequently quoted and interviewed for press articles, a key note speaker at industry conferences and events  and has moderated panel discussions among CIO's, vendors, channels, regulators and policy-makers.

On July 25, 2017, Sage announced that it has acquired Intacct, a cloud accounting company based in San Jose, California. The move brings over 11,000 cloud customers to Sage and adds critical mass to the company's cloud product offerings.
The Salesforce World Tour arrived in London on May 18, during which the firm placed a huge emphasis on training — through its Trailhead scheme — and further pledged its commitment to its partner ecosystem. Artificial intelligence (AI) was f...
This IDC Market Note analyzes key messages and the strategy of Computacenter from its April 2018 analyst summit in Hamburg. The event was a chance for the company to explain its three-pronged digital strategy and outline its recent progress...
This IDC Market Perspective analyzes the approach adopted by Trend Micro and AWS Marketplace, as highlighted in their joint March 2018 joint analyst briefing — outlining how their relationship has evolved over the years, providing an overvi...
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