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Amita Potnis

Research Manager

Amita Potnis is a Research Manager within IDC's Storage Systems program. In this position, Ms. Potnis conducts research in the enterprise storage systems market with a specific focus on emerging vendors and contributes to the Worldwide Quarterly Disk Storage Systems Tracker. Ms. Potnis is also involved in various custom research and consulting services, along with a focus on disk based data protection and recovery as a part of Storage Solutions report series.

Prior to joining the Storage Systems group at IDC, Ms. Potnis worked with the IDC Storage Pricing team for six years, where she was responsible for tracking and providing tactical pricing information on a wide range of mid-range and enterprise storage equipment for IBM and Sun . She also worked with ZDNetIndia.com and Reliance Industries Limited in India where she was responsible for designing and implementing various internet related projects.

Ms. Potnis holds a Diploma in Applied Arts, B.A. in History from the University of Mumbai (India) and M.S. in History from Tufts University.

The OpenStack Summit 2017 in Boston featured several OpenStack customers, new distribution models, and insight into the road map of the OpenStack Foundation. Managed private cloud emerged as a theme as well as reducing complexity as a goal....
IBM's announcement of its new public cloud storage service, IBM Cloud Object Storage, powered by Cleversafe, strengthens both its Cloud Service portfolio and enhances its value proposition for hybrid IT architectures. The addition of this n...
This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the storage software market. The MAP includes market forecast (2016–2021) and vendor share data (2016), as well as a discussion of technology buyer r...
This IDC Market Analysis Perspective includes insight on the factors disrupting as well as enabling growth in the enterprise storage systems market, including trends in software-defined storage, all-flash arrays, and file- and object-based ...
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