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Richard Lee

Senior Manager, Custom Solutions, IDC China

 Richard Lee is a Senior Research Manager for IDC China Custom Solutions. Based in Beijing, Richard is involved in market research, market assessment, competitive analysis, consulting advisory, as well as strategy recommendations and planning of the ICT markets for the China market. Richard has research and consulting experience in the areas of enterprise ICT market,  market channels, and end-user behavior. His researches cover market testing and market adoption of new IT products, IT solutions and industry applications, post-sales services of products, IT outsourcing, industry planning for cities, and IT talents research, among others. His research and consulting advisory provide market insights into market strategy and planning.

Richard specializes in market research and consulting projects that provide market research-based marketing consultation and advisory for clients' market planning and actions. His contributions are viewed as valuable to product promotion, services enhancement, and partnership or collaboration. He has participated in industry forums and conferences (e.g., Whitepaper releases and IT-themed conferences) as keynote speaker. Due to his outstanding work performance, Richard won the "IDC Asia/Pacific Quarterly Great Performance Award" and "Cool-Under- Pressure Award."

Prior to joining IDC, Richard was a project manager at In-Stat China, in which he was responsible for market research and analysis of new technology in the telecom sector, especially in the wireless sector. Previously, he was a senior market analyst at Frost & Sullivan and a PR professional at Edelman.

Richard holds an MBA in Strategic Marketing from the University of Lincoln (UK), and a BA degree in English from the China Southwest Normal University.