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Laura Nurzynski

Group VP, Global Go-to-Market & Sales Enablement Services

Laura Nurzynski is the group vice president for IDC Go-to-Market Services (GMS) group — a global team of content-based marketing consultants dedicated to helping our clients leverage relevant IDC content and custom multi-media services in their sales, channel,and marketing programs. She creates strategic co-branded programs for IDC clients and has developed a strong network of world leading media companies and interactive creative agencies, to deliver high-performance, content-based marketing programs. The programs she and the team deliver are regularly extended to the global market but with strong localized asets. In addition to her integrated and mulitmedia program expertise, she brings more than 20 years of project management and customer service experience related to the creation, management, and delivery of IDC client marketing programs. Her regular clients include SAP, Microsoft, HP, IBM and many other Fortune 100 as well as emerging technology industry leaders.

Ms. Nurzynski is further responsible for delivering on the GMS team’s promise of high-quality content and services. Laura works with each client to assure their needs are understood and addressed in each project. Her team’s secret to success has been it’s consistency in offering strong high-performing programs and meeting client expectations throughout the engagement process.

Ms. Nurzynski has been recognized within IDC and by clients for consisently achieving, and often exceeding, the team's committed standard of quality and timeliness for each Go-to-Market Services project.

Ms. Nurzynski has extensive experience in integrated marketing programs and formal training in project management, editorial management, customer relationship management, and business development programs. She has implemented numerous successful Web campaigns and relationship-building programs and, in addition to her excellent project skills, has become a valuable source of best practices information and content advice for her clients. Prior to joining IDC in 1992, she held positions in communications, marketing, editing and graphic design.

This IDC Perspective helps CMOs and their content marketing teams explore a simple, yet highly effective way of organizing content into stronger pathways to deeper customer engagement. It describes what IDC calls the promotable cascade, a s...