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Ada Song

Market Analyst, End-User Research & Statistics Group, IDC Asia/Pacific

Ada Song is a Market Analyst in IDC's Asia/Pacific End-User Research & Statistics (ERS) Group based in Beijing, China. She is mainly responsible for the design of questionnaire and survey methodology, manages fieldwork and analyzes data for Greater China demand-side research projects, and manages syndicated surveys for Asia/Pacific.

Prior to joining IDC, Song was with Sino, a China-based market research company, for four years. The company’s research focus is on telecommunications and mobile phones. Song was involved in data analysis, report writing, and presentation of findings.

Song holds a bachelor's degree in Statistics from Huazhong Normal University  in Wuhan, China.