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Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Kathleen Schaub is the Program Vice President responsible for the CMO Advisory and Customer Experience practices. Kathleen's research focuses on helping companies achieve their business goals through better connection with today's empowered customers and the application of management science to the transforming marketing function. Leveraging her 30+ years as a marketing executive, Kathleen advises senior leaders on topics including content marketing, sales enablement, buyer decision dynamics, organizational design, and marketing operations.

BACKGROUND

Kathleen joined IDC in 2011. Previously, she held executive roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and earlier led product marketing. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for ComputerLand, a large technology reseller.  She serves on the advisory board of MOCCA, the marketing operations professional organization.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • B.F.A. in Design from the California College of Art 
  • M.B.A. with distinction in Marketing and Economics from Saint Mary's College
  • Blogger, moderator, and frequent speaker at industry conferences including keynotes at FutureM, LinkedIn Sales Connect, Tech Marketing 360, and IDC Directions

Follow Kathleen on Twitter @kathleenschaub.


 

This IDC Survey Spotlight discusses what is behind the rise of marketing investment in demand activities. The past four years of IDC's annual Tech Marketing Benchmark Survey recorded a shift to higher investment on demand activities versus ...
This IDC Perspective offers CMOs and their C-suite colleagues practical information on the financial and market-driven considerations for marketing budgets in this digital era. Tech companies significantly grew their marketing budgets in 20...
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