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Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Kathleen Schaub is the Program Vice President responsible for the CMO Advisory and Customer Experience practices. Kathleen's research focuses on helping companies achieve their business goals through better connection with today's empowered customers and the application of management science to the transforming marketing function. Leveraging her 30+ years as a marketing executive, Kathleen advises senior leaders on topics including content marketing, sales enablement, buyer decision dynamics, organizational design, and marketing operations.


Kathleen joined IDC in 2011. Previously, she held executive roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and earlier led product marketing. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for ComputerLand, a large technology reseller.  She serves on the advisory board of MOCCA, the marketing operations professional organization.


  • B.F.A. in Design from the California College of Art 
  • M.B.A. with distinction in Marketing and Economics from Saint Mary's College
  • Blogger, moderator, and frequent speaker at industry conferences including keynotes at FutureM, LinkedIn Sales Connect, Tech Marketing 360, and IDC Directions

Follow Kathleen on Twitter @kathleenschaub.


Salesforce made three major announcements at its May 2016 Connections conference in Atlanta, Georgia. Lightning, the company's component-based framework of tools and technologies, has been extended to the Marketing Cloud platform. Salesforc...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...
IDC FutureScape: Worldwide CMO 2018 Predictions

Oct 2017 - IDC FutureScape - Doc # US43148817

by: Gerry MurrayKathleen SchaubAlan WebberKarsten Weide,  Richard Vancil

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...
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