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Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Kathleen Schaub is the Program Vice President responsible for the CMO Advisory and Customer Experience practices. Kathleen's research focuses on helping companies achieve their business goals through better connection with today's empowered customers and the application of management science to the transforming marketing function. Leveraging her 30+ years as a marketing executive, Kathleen advises senior leaders on topics including content marketing, sales enablement, buyer decision dynamics, organizational design, and marketing operations.


Kathleen joined IDC in 2011. Previously, she held executive roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and earlier led product marketing. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for ComputerLand, a large technology reseller.  She serves on the advisory board of MOCCA, the marketing operations professional organization.


  • B.F.A. in Design from the California College of Art 
  • M.B.A. with distinction in Marketing and Economics from Saint Mary's College
  • Blogger, moderator, and frequent speaker at industry conferences including keynotes at FutureM, LinkedIn Sales Connect, Tech Marketing 360, and IDC Directions

Follow Kathleen on Twitter @kathleenschaub.


Will Content Marketing Investment Continue to Grow?

Mar 2018 - IDC Survey Spotlight - Doc # US43483418

by: Warren LaneKathleen Schaub

This IDC Survey Spotlight discusses the trend of rising investment in content marketing. In IDC's 2017 Tech Marketing Investment Survey, content marketing spending eclipsed direct marketing, making content the third most allocated program c...
Leading Customer Experience When You Don't Own It All

Feb 2018 - Event Proceeding - Doc # DR2018_T4_KS

by: Kathleen Schaub

These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.The number 1 objective that enterprises give for embarking on a digital transformation is to "improve our customer...
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