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Sabharinath Balasubramanian

Senior Research Manager

Sabhari Bala is a senior research manager with IDC's Australia Research Group. Based in Sydney, he leads the Australian research practice for business transformation, and future of work analysing emerging technology/market trends, market maturity, competitive landscape, tech buyer adoption trends, business competitiveness, go-to-market strategies, and buyer behaviour.

 

Sabhari provides strategic direction and thought leadership to technology suppliers and buyers (IT decision makers and line of business executives) by leveraging primary and secondary research. He analyses the impact of business applications (e.g., enterprise resource planning [ERP], customer relationship management [CRM], human capital management [HCM], content and collaborative applications), enterprise mobility, robotics, cognitive, and other packaged software, in the digital transformation (DX) of Australian businesses and how it is shaping the future of work (workspace, workforce, work culture). His responsibilities include IDC’s syndicated research portfolio as well as project-based custom consulting/advisory engagements.

 

Sabhari also involved in both IDC and client speaking engagements and his research and insights are frequently quoted in the media (ARN, ChannelLife Australia, Channel News, CIO-Asia, Computer Weekly, Digital New Asia, Inside SAP, Which-50, ZDNet, etc.).

Sabhari has more than 13 years of working experience in various capacities in the information and communication (ICT), and consulting space, spanning across research and analysis, client consulting, industry marketing, presales, and corporate strategy development. He had previously worked at Deloitte, IBM, and BeyondCore (a Salesforce company).

Sabhari holds an MBA in marketing and general management from Thiagarajar School of Management in India and a bachelor's degree in computer science from Bharathiar University. His areas of interests include strategic consulting for business growth and the impact of disruptive technologies in the markets.

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Team member of

Analyst Location

Australia

Coverage

Mobility, Software

Regions

Asia Pacific