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John Jackson

Research Vice President, Mobile & Connected Platforms

John Jackson is Research Vice President, Mobile & Connected Platforms. He is responsible for IDC's research on content and service distribution strategies across social, messaging, and service distribution platforms that primarily face consumer markets. His areas of expertise include platform strategies (social, messaging, ecommerce), marketing and "mar-tech", application development and delivery platforms, mobile devices, communications semiconductors, operator and channel strategies, network technologies and standards, as well as market forecasting.


John has fifteen years of experience as a primary research analyst and advisor across multiple telecom, media, and technology topics and sub-markets. Prior to joining IDC, John was a Vice President of Research at CCS Insight, a UK-based market research and advisory firm, and before that he led the Yankee Group's Wireless/Mobile Technologies practice.


  • John is frequently quoted in a variety of media outlets both in response to specific events and as a general expert on telecom, media, technology, and Internet business trends
  • He has also appeared in numerous related live and recorded television broadcasts as an industry commentator
  • John regularly speaks or moderates expert panels at a variety of public, industry, and client forums large and small
  • He has received several internal recognition awards at IDC as a research and consulting collaborator, and participates on a number of internal thought leadership committees
  • He holds B.S. and M.A. degrees from Boston University, and speaks semi-fluent Spanish



Apple CEO Tim Cook's views on business models built on the practice of data collection from individuals and the use of that data for ad targeting were the most significant story of 2018's Worldwide Developer Conference (WWDC). Cook has, on ...
If big data is the new oil, big compute and the application of artificial intelligence (AI) and associated techniques are the refinery that turns it into millions of products and therefore is the real value-added process.You didn't need AI ...
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This IDC Survey Spotlight discusses the results of IDC's 2018 Emerging Technology and Video Survey. This survey asks consumers (United States in this case) to register their interest in a range of emerging connected endpoint categories and ...
This IDC Survey Spotlight looks at consumers' agreement with the following statements related to the online experience by Amazon Prime subscribers and nonsubscribers:Buying online is more convenient.I shop online to find the best price.Sele...
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IDC at CES 2018

Jan 10, 2018 - Las Vegas, NV United States

IDC FutureScape: Worldwide Mobility 2018 Predictions

Nov 21, 2017 - Framingham, MA United States