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Heather Ashton

Research Manager

Heather Ashton is Research Manager for IDC Manufacturing Insights responsible for the service innovation practice. Ms. Ashton's core research coverage includes the customer and service lifecycles in manufacturing, including CX and UX, field service, and warranty, as well as the impact of connected products on customer engagement and service transformation. Based on her coverage of connected products and innovation accelerators like IoT, AR/VR, and artificial intelligence, Ms. Ashton's research also includes an emphasis on operating model transformation in manufacturing, including connected service and product-service systems. In automotive, Ms. Ashton's research focuses on the impact of connected cars and emerging mobility options for Automotive OEMs' business models and service offerings.


Previously, Ms. Ashton was a Principal Analyst at AM Consulting Services, covering topics as diverse as cloud computing, business intelligence and analytics, social business, sustainability, and business process management. Prior to that she founded and ran a start-up manufacturing company that launched Arch Angels®, a patented pediatric orthotic device. Prior to Arch Angels®, Ms. Ashton was Marketing Manager at VPN service provider OpenReach. Before joining OpenReach, Ms. Ashton worked for Hurwitz Group, Inc. as Director of E-Business Strategies.


  • B.A in English from Boston College, Scholar of the College distinction.
  • Regular contributor and provider of analysis to industry publications, including Industry Today and Field Technologies.
  • Ongoing participant on The Future of Cars with Game Changers radio program on Voice America.
  • Frequent speaker, presenter and moderator at industry conferences.

Follow Heather on Twitter @HashtonIDC.

Download Heather Ashton's Bio in PDF.

With the intent to further expand its global footprint in field service management (FSM), enterprise software vendor IFS announced September 28 it has signed an agreement to acquire WorkWave, a United States–based SaaS provider of field ser...
Investment in autonomous vehicle start-up Nauto by a telecommunications company as well as auto manufacturers demonstrates the value of leveraging third-party technology to gain meaningful traction in the connected vehicle ecosystem. All of...
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This IDC Perspective provides updates on Siemens' industry offerings presented during Siemens' annual analyst advisory event held on September 5–8, 2017 in Boston. The event showcased Siemens' strategy around its acquisition of Mentor Graph...
IDC Market Glance: Connected Vehicle, 3Q17

Oct 2017 - Market Presentation - Doc # US43101517

by: Heather AshtonBrian Haven

This IDC Market Glance provides an overview of the vendors participating in the Connected Vehicle ecosystem.
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