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Oscar Guzman

Vertical Markets Analyst, Latin America

Vertical Market Analyst,  professional with over 7 years of background in ITC research & consulting, marketing strategy, business intelligence, planning, and competitive Benchmarking.

 For the past 3 years has been developing a solid understanding of the overall Latin America ITC Industry behavior, specialized on vertical markets spending patterns and company size segmentations for Latin America and Emerging Markets, as well. Mainly focused on enterprise solutions comprising servers, storage, software, professional services and, more recently, cloud computing markets.

He has broad experience on competitive positioning, scenario analysis, market sizing and forecast, supply and demand side research, sales planning, channel relationship, and product management.

Responsible in the execution and delivery of intelligence consulting projects and regular market research studies for the biggest ITC players in the region. Constantly involved for interacting with business, marketing and sales leading executives in order to support their decisions on strategic marketing, sales planning.