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Neo Zheng

Research Manager

As a research manager for IDC China, Neo Zheng is responsible for research on the virtual reality/augmented reality (VR/AR) and gaming markets in China. His duties include market analyses and research, including project designing, data analysis, report writing, and presentation, as well as related consulting projects. Neo is in charge of IDC's China Quarterly VR/AR Tracker, IDC's China Gaming Market 2016–2020 Forecast and Analysis, and IDC's China Gaming User Survey, 2015, among others. Neo is also in charge of customized consulting projects and advice for renowned domestic and overseas IT enterprises.

Neo already had five years of working experience in the consulting industry before he joined IDC. He worked for Sinotrust International Information & Consulting (Beijing) Co. Ltd., focusing on industry scanning research, corporate credit diagnosis, industry market entry research, competitor analysis, and database consulting, among others. He provided professional services to many Fortune 500 companies, including Dell, HP, Morgan Stanley, Mizuho Bank, Cisco, IBM, Siemens, Bain, KME, and Staples, to name a few. The high level of recognition he received from customers has helped him accumulate vast experience in terms of customer relationships and project management.

Neo graduated from the Beijing Information Science and Technology University with a bachelor's degree in Marketing.

Our Global Perspective: China's Pan-Entertainment of Games

Aug 2017 - Market Note - Doc # US42983217

by: Neo Zheng,  Johnny Zhou,  Lewis WardChris Dong

This IDC Market Note takes a closer look at our global perspective on China's pan-entertainment of games and on the recent ChinaJoy event, supported by our comprehensive market research on China's games market.
China Gaming Market Forecast and Analysis, 2016-2020

Oct 2016 - Special Study - Doc # CHE41546316

by: Neo Zheng

This IDC study presents an in-depth analysis of the status of growth of the China game industry. It gives an overview of the growth and structure of the industry in 2015, and then analyzes and forecasts important market segments, including ...
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