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Martha Rounds

Research Director

Martha Rounds brings over twenty years of experience as a writer, editor, and analyst to her role of envisioning and overseeing the creation of IEP’s research library. She serves as partner and mentor to IDC analysts whose research enables IEP’s enterprise-class clients to build and sustain successful IT organizations.


Martha began her work with IDC in the 1980s as a member of the Software and Services Information (SASI) program, and she was honored as the first research analyst to win IDC's highest honor, the James Peacock Award for research excellence. She left IDC to work as an independent writer and editor. Her research and writing, and that of her clients, has been published by academic, government, and private entities and in regional and local newspapers and magazines. She rejoined IDC in 2012.


  • B.A., Wellesley College
  • Certificate - Editor, University of California, San Diego
This IDC Perspective is intended to help CIOs and technology executives make the case for transforming their technology environment by leveraging a DX technology capability framework. In the digital economy, where speed and flexibility are ...
Using the IDC FutureScape to Enhance IT Planning

Oct 2016 - Industry Development and Models - Doc # US41821016

by: Fred Magee,  Martha Rounds

This IDC study informs senior IT executives about how the IDC FutureScape can be used to shape IT strategy and planning for the enterprise. It describes how the IDC FutureScape provides a basic framework for evaluating and initiating IT ini...
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