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Scott Strawn

Program Director, Company Watch

Scott Strawn, CFA leads IDC’s Strategic Advisory Service, a competitive intelligence research program focusing on companies that are competing in and heavily influencing the transition to the 3rd Platform, built on big data and analytics, cloud, mobile, and social technologies. Current offerings include Google Strategic Advisory Service and Amazon Strategic Advisory Service.

The Strategic Advisory Services provide an in-depth analysis of a few companies that are redefining technology, competition, and business models. The research focuses on company developments, product strategies, partner and alliance ecosystems, and competitive insights. The research is designed to help clients understand what these companies are doing, what it means for them, and how best to proceed as a partner or competitor.


Mr. Strawn comes to IDC with experience as an investment analyst for several companies. His professional experience also includes two technology startups, one of which he founded, and one financial startup that has grown to be among the largest boutique wealth management firms in the United States. He has also held key positions with Redstar Ventures and Deutsche Asset Management. In addition, he worked as an independent consultant to IDC from 2008 to 2010. Strawn is based in IDC's San Mateo, Calif. office.


  • B.S. from the University of Chicago
  • Earned Chartered Financial Analyst (CFA) designation in 2003
Samsung Acquires Adtech Company AdGear

Jul 2016 - IDC Link - Doc # lcCEMA41581616

by: Greg IrelandScott StrawnOren Raviv

On June 16th, digital advertising technology company AdGear announced it has been acquired by Samsung Electronics. Following the acquisition, AdGear will operate as an independent, wholly owned subsidiary of Samsung Electronics Canada.
This IDC study describes the taxonomy and methodology for IDC's Digital Advertising Market Model (DAMM), also adding release notes, and the taxonomy and methodology for the Programmatic Advertising Forecast."Header bidding is shaking up the...
This IDC study provides release notes for the latest version of the New Media Market Model and a comprehensive overview of its taxonomy and methodology."IDC's worldwide New Media Market Model taxonomy presents a standardized and detailed fr...
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