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Marta Fiorentini

Consulting Manager

Marta Fiorentini is a consulting manager contributing to the analysis, creation and delivery of bespoke consulting projects to a range of clients across the ICT spectrum.

Prior to this role Marta was responsible for managing IDC's European Tablet Tracker and was a contributor to the Enterprise Mobility practice. Marta has been frequently quoted and interviewed for press articles, and has been a key note speaker at industry conferences and events.

Before joining IDC, Marta worked in other research and consulting firms, including UK-based BSRIA and McKinsey & Co., across Italy and Egypt. She holds a MA in Conference Interpreting and a Master in Sustainable Economics and International Cooperation.

As a major world stage for consumer technologies, IFA 2016 in Berlin was, as expected, a fertile ground for the introduction of new devices across a wide variety of technologies. From smart connected devices to white goods, manufacturers sh...
This IDC Market Presentation provides an update on European IT spend, 17 months after the Brexit referendum, with a focus on the U.K. IT market drivers and trends. Starting from a political and economic snapshot across European countries, w...
This IDC Survey Spotlight is based on the results of IDC's 2016 Tablets in Enterprise 2.0 — The Larger Opportunity Survey, which involved 1,203 companies with more than 10 employees in the three largest European markets for computing device...
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