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Xiaohan Tay

Senior Market Analyst, Client Devices Research

Tay Xiaohan is a Senior Market Analyst with IDC’s Asia/Pacific Client Devices Group. She is involved in building IDC’s successful research tracker programs and producing core market data which is used across all of IDC's Asia/Pacific research reports and consulting projects.

Based in Singapore, Xiaohan is part of the regional team that manages the Quarterly Mobile Phone Tracker where she is in charge of sizing and forecasting the mobile phone market as well as examining end-user trends.

Prior to joining IDC, Xiaohan was an analyst at a HR consulting firm where her responsibilities included data analysis, survey management and report writing on compensation and benefits trends. Before that, she worked in the government sector, and was in charge of new media research before moving to a corporate communications role.

Xiaohan holds a Bachelor’s Degree in Communication Studies from Nanyang Technological University, where she majored in Communication Research. 

Mobile Phone Market Qualitatives 3Q17

Jan 2018 - Market Presentation - Doc # AP42739218

by: Xiaohan TayKiranjeet Kaur

This IDC Presentation provides a graphic overview of the state of the mobile phone market in Asia/Pacific. Figures include units per product category, screen size segment, and top vendors according to the latest tracker publication of 3Q17....
Demystifying OPPO — The Rising Smartphone Giant

Oct 2017 - Market Perspective - Doc # AP42738717

by: Kiranjeet KaurNutchanon Th. Boonsorn,  Jerome Dominguez,  Risky FebrianDi JinJaipal SinghXiaohan Tay

OPPO, a China-based smartphone company, has quickly risen to the global top 5 smartphone vendor list and is challenging existing players, such as Samsung and Apple, with its cash-intensive marketing, astute distribution, and focused sales p...
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