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Naoko Iwamoto

Senior Market Analyst, IT Spending, IDC Japan


Naoko Iwamoto is a Senior Market Analyst of IDC's Japan IT Spending Group, based in Tokyo. In this role, she is responsible for the market analysis of Vertical Market IT Spending research, Vertical Market with Company Size IT Spending research, SMB Market research. Her focus areas of research include but not limited to manufacturing, retail and service industry, global IT governance, and IT Buyer Transformation.  She also contributes to custom projects which involve not only IT spending research but also technology trends.
Prior to joining IDC, she worked in BtoB marketing for IT vendors as a global project manager for over 6 years where she was responsible for planning and executing marketing/user survey projects for various ICT solutions and IT consulting services. In her role, she worked closely with IT vendors to plan, execute and monitor business strategies and marketing tactics. She also has sales experience in pharmaceutical industry as well as program management in non-profit/academia.
She holds BA in Philosophy from Saitama University, and MS in Arts Administration from Boston University.
This IDC study provides a detailed description of IDC's Worldwide Semiannual Digital Transformation Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Digital Transformation Spendi...
本調査レポートは、国内IT市場において、産業分野を17種類の企業分野および4種類の非企業分野、および従業員規模を5種類に分類し、それぞれの分野のIT支出額実績(2015年、2016年)と予測(2017年~2021年)を報告するものである。本調査レポートから、「IDC Worldwide Black Book」の製品分類の変更に伴い、国内IT市場の製品分類を変更し、ハードウェア市場のデバイス市場とインフラストラクチャ市場への分割、インフラストラクチャ市場におけるIaaS領域の追...
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