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Naoko Iwamoto

Senior Market Analyst, IT Spending, IDC Japan


Naoko Iwamoto is a Senior Market Analyst of IDC's Japan IT Spending Group, based in Tokyo. In this role, she is responsible for the market analysis of Vertical Market IT Spending research, Vertical Market with Company Size IT Spending research, SMB Market research. Her focus areas of research include but not limited to manufacturing, retail and service industry, global IT governance, and IT Buyer Transformation.  She also contributes to custom projects which involve not only IT spending research but also technology trends.
Prior to joining IDC, she worked in BtoB marketing for IT vendors as a global project manager for over 6 years where she was responsible for planning and executing marketing/user survey projects for various ICT solutions and IT consulting services. In her role, she worked closely with IT vendors to plan, execute and monitor business strategies and marketing tactics. She also has sales experience in pharmaceutical industry as well as program management in non-profit/academia.
She holds BA in Philosophy from Saitama University, and MS in Arts Administration from Boston University.
This IDC study provides details of IDC's Worldwide Semiannual Augmented Reality and Virtual Reality (AR/VR) Spending Guide taxonomy. It should be used as a companion piece for the spending forecast. Technology suppliers can use this forecas...
本調査レポートは、国内IT市場における産業分野別/従業員規模別のIT支出額実績(2016年、2017年)と予測(2018年~2022年)を報告している。本調査レポートでは、産業を21分野および従業員規模を5分類に分けて分析している。また、当該産業分野で見られるIT支出のトレンドなどを報告する。2018年の国内IT市場は、スマートフォン分野などが牽引することでプラス成長となり、2019年まで堅調な拡大を予測している。IDC Japan ITスペンディンググループのリサーチマネー...
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