Naoko Iwamoto is a Senior Market Analyst of IDC's Japan IT Spending Group, based in Tokyo. In this role, she is responsible for the market analysis of Vertical Market IT Spending research, Vertical Market with Company Size IT Spending research, SMB Market research. Her focus areas of research include but not limited to manufacturing, retail and service industry, global IT governance, and IT Buyer Transformation. She also contributes to custom projects which involve not only IT spending research but also technology trends.
Prior to joining IDC, she worked in BtoB marketing for IT vendors as a global project manager for over 6 years where she was responsible for planning and executing marketing/user survey projects for various ICT solutions and IT consulting services. In her role, she worked closely with IT vendors to plan, execute and monitor business strategies and marketing tactics. She also has sales experience in pharmaceutical industry as well as program management in non-profit/academia.
She holds BA in Philosophy from Saitama University, and MS in Arts Administration from Boston University.