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Lawrence Freeborn

Research Manager

Lawrence Freeborn is research manager at IDC Financial Insights, where he covers the technological landscape of the European banking industry with a particular focus on technology and its impact, as well as emerging trends and technologies in the financial services sector. With nine years of industry experience, Freeborn is an experienced analyst in all areas of banking technology with specialization in core banking replacement and renovation, payment systems, branch automation, digitization and omni-channel strategies. 


Before joining IDC, Freeborn worked with IBS Intelligence, where he was deputy editor, responsible for writing features, thought pieces, and analysis on diverse topics in financial technology, and market reports and consultancy projects in the core banking industry. Freeborn also spent a year covering the infrastructure finance space, across telecoms, transport and municipal infrastructure.


  • Bachelor's degree in history from University College, London
  • He has been quoted in diverse publications including S&P Global, BusinessThink, Raconteur, Computer Weekly and IT Finanzmagazin, and he has presented at IDC events, bespoke client engagements and industry events such as Sibos.

Follow Lawrence on Twitter @IDCLawrence.

Download Lawrence Freeborn's Bio in PDF Format

The Evolution of the Personal Finance Management Market

Aug 2017 - IDC Perspective - Doc # EMEA42964717

by: Lawrence Freeborn

The premise of personal financial management (PFM) solutions is that they provide a single portal through which consumers can manage all their banking relationships. Using a PFM solution, consumers only need to log into one place to see a c...
IDC Consumer Channel Preference Survey, 2017: How Europeans Like to Bank

Jul 2017 - Tech Buyer Presentation - Doc # EMEA42846517

by: Lawrence Freeborn

This IDC Presentation was delivered by Lawrence Freeborn, research manager, where he shared highlights of the annual IDC Consumer Channel Preference Survey that focused on the U.S. and the key European markets of France, Germany, and the U....
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