Senior Market Analyst
Radha Kaggallaiah is a Senior Market Analyst for IDC Asia/Pacific's End-User Research and Statistics (ERS) Department based in Bangalore, India. She is responsible for project management of end-user surveys in the region which includes liaising with internal stakeholder analysts in reviewing questionnaires, liaising with fieldwork agencies, analyzing data and working on all survey related activities. She also has hands on experience with various types of studies like maturity scape, brand equity, employee satisfactions surveys etc.
Prior to joining IDC, Radha worked as an analysis executive in Markelytics, an India-based market research company. Her job included validating data and checking the quality of field execution and data of the study.