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Nutchanon Th. Boonsorn

Market Analyst

Nutchanon Th. Boonsorn is a market analyst at IDC and is part of the client devices research team. Based in Bangkok, he is responsible for the quarterly quantitative and qualitative data tracking, analyzing, and forecasting of market dynamics and the competitive landscape of the devices markets, including the mobile phone and tablet markets in Southeast Asia. His coverage focuses on Thailand and Myanmar, where he also reports presentation of findings. In addition, Nutchanon leads the projector tracker research in Southeast Asia and participates in various local and regional IDC projects.

Nutchanon graduated from Shinawatra University in Thailand with a bachelor of science degree in management technology.

OPPO, a China-based smartphone company, has quickly risen to the global top 5 smartphone vendor list and is challenging existing players, such as Samsung and Apple, with its cash-intensive marketing, astute distribution, and focused sales p...