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Amy Young

Adjunct Research Advisor

Amy Young is a management consultant and professor whose research focuses on organizational and management practices associated with successful digital transformation. She advises IT executives on effective approaches to achieve organizational adoption of IT initiatives. These include strategies for building relationships with the C-suite and business units outside of IT and effectively communicating the business value of IT initiatives. She also advises IT executives on the organizational factors that foster thriving digital enterprises, such as employee adoption of new technologies, online community engagement, and collaborative organizational cultures.

As a faculty member at the Ross School of Business at University of Michigan, Amy teaches undergraduate and graduate business students on digital communication, organizational collaboration, and digital transformation.   In collaboration with Dr. Mary Hinesly, she designed the first course taught in a U.S. business school on the use of digital communication tools to improve internal business operations. 

Amy has worked with numerous Fortune 500 companies in the financial, manufacturing, consumer products, automotive, and health care industries and has consulted for companies such as Kellogg, Honeywell, Abbott, UTC, AMEX, Sigel & Gale, and many others. She has used digital business architecture to help larger well-established companies redesign internal business processes to better leverage the speed and efficiencies provided by digital technology. She has also applied organizational change management strategies to assist companies with digital transformation.

Amy earned her doctorate in psychology from University of Michigan, where she has taught for 20 years and her undergraduate degree from Earlham College in Richmond, Indiana.

This IDC Perspective provides the tools for crafting a communication strategy for rolling out new KPIs that capture the generation of business value through DX investments. The use of new KPIs will likely require a change in employees' mind...
Forging a Transformative Communications Strategy

Dec 2017 - IDC Perspective - Doc # US43276617

by: Amy Young

This IDC Perspective helps IT leaders develop their organization's ability to communicate effectively to stakeholders during change initiatives. Most organizational change efforts — whether they involve new platforms, guidelines, or policie...
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