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Jaideep Thyagarajan

Market Analyst

Jaideep Thyagarajan is a Senior Market Analyst at IDC Australia, where he leads the thinking for the vertical research program. The central theme of his research includes analyzing how different industries spend on technology by understanding individual industry dynamics and drivers. Jaideep actively engages with end-user/vendor communities and is committed to building long-term relationships with clients based in the Australian market, thereby helping them to think through strategic technology issues.

Before joining IDC, Jaideep worked as a business and technology consultant, where he assisted clients in solving some of their most challenging technology issues, helping them to achieve step-change improvements in cycle time, quality, and cost by addressing project portfolio management, project value analysis, application rationalization, and capability building.


•MBA in Technology and Product Management from Sydney Business School, Australia

•Golden Key Scholar and recipient of Graduate Management Association of Australia award for obtaining the highest overall weighted average mark in MBA and for best exemplifying the qualities of excellent scholarship, character, and effective support of the best interests of the university

•Regular speaker at industry conferences such as Australian Healthcare Week as well as provides analysis for multiple media outlets, including CIO-Asia, ARN, and Inside SAP Magazine

This IDC Link analyses a global block-chain transaction between the Commonwealth Bank of Australia and Wells Fargo for shipping cotton from Texas, United States to Qingdao, China.
Mobile Loyalty, Trends, and Practices in Asia/Pacific

Mar 2018 - IDC Perspective - Doc # AP43454017

by: Jaideep ThyagarajanVijay Sarathi Gollapalli,  Mandeep Kumari

This IDC Perspective discusses the mobile loyalty landscape in Asia/Pacific, along with some of the current trends and best practices that are shaping up in this context. This report outlines some of the frameworks that retailers can use to...
This IDC Presentation is the Asia/Pacific regionalization of the Worldwide Retail FutureScape for 2018. It provides a global and regional outlook of the retail industry and includes the top 10 predictions for the market. Each prediction is ...
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