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Robert Ayoub

Program Director, Security Products

Rob Ayoub is a Program Director in IDC's Security Products program. In this role he provides thought leadership and guidance for clients on a wide range of security products ranging from traditional Network Security products such as firewall, IPS, and UTM to emerging products designed to protect the cloud and the Internet of Thing (IoT).  Rob is also responsible for research and analysis around a wide range of evolving security markets, including forensics and security and vulnerability management SVM).


Rob has extensive experience in the security industry, with over 10 years as an industry analyst and several years in solutions marketing for a security vendor.  


  • Frequently quoted analyst in trade publications, and has spoken at numerous conferences including RSA
  • Actively involved in industry initiatives and education in his community
  • Served on the board of his local ISSA
  • Mentor for Cyber Patriot, the National Youth Cyber Education Program.

Rob lives and works out of San Antonio, TX.


McAfee announced a definitive agreement to acquire Skyhigh Networks. Skyhigh Networks brings into McAfee a cloud security gateway offering with a robust database of control elements for over 25,000 SaaS applications, providing security capa...
Akamai, a leader in cloud delivery platform services and web performance, has underscored in its Edge 2017 event, an expansion of its enterprise/web security and new IoT services. This shift provides Akamai an opportunity to play a leadersh...
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This IDC study examines the market share of security and vulnerability management vendors in 2016 as well as the market forces that influenced their performances and the adoption of security and vulnerability management products."The effect...
This IDC study presents IDC's taxonomy of the security products market. It provides definitions of security products across four major platforms: software licenses, virtualization, appliances, and software as a service. It is the foundation...
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IDC FutureScape: Worldwide Security 2017 Predictions

Dec 07, 2016 - Framingham, MA United States

Team member of