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Robert Ayoub

Research Director

Rob Ayoub is a Research Director in IDC's Security Products program. In this role he provides thought leadership and guidance for clients on a wide range of security products ranging from traditional Network Security products such as firewall, IPS, and UTM to emerging products designed to protect the cloud and the Internet of Thing (IoT).  Rob is also responsible for research and analysis around a wide range of evolving security markets, including forensics and security and vulnerability management SVM).


Rob has extensive experience in the security industry, with over 10 years as an industry analyst and several years in solutions marketing for a security vendor.  


  • Frequently quoted analyst in trade publications, and has spoken at numerous conferences including RSA
  • Actively involved in industry initiatives and education in his community
  • Served on the board of his local ISSA
  • Mentor for Cyber Patriot, the National Youth Cyber Education Program.

Rob lives and works out of San Antonio, TX.


Akamai, a leader in cloud delivery platform services and web performance, has underscored in its Edge 2017 event, an expansion of its enterprise/web security and new IoT services. This shift provides Akamai an opportunity to play a leadersh...
McAfee executives pledged to customers that it would maintain an open ecosystem and build out a strong cloud datacenter protection offering to reduce the complexity associated with hybrid cloud deployments. At McAfee's MPOWER customer confe...
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This IDC study presents a five-year forecast for the worldwide threat intelligence security services market as of August 2017. This study updates the previous forecast published in Worldwide Threat Intelligence Security Services Forecast, 2...
This IDC study outlines the worldwide security products and services top 10 predictions for 2018."The promise of analytics-driven security has begun to arrive as product and service vendors begin to reach competency in analytic platform dev...
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IDC at RSA 2017 - Security and Digital Transformation

Feb 15, 2017 - San Francisco, CA United States

IDC FutureScape: Worldwide Security 2017 Predictions

Dec 07, 2016 - Framingham, MA United States