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Robert Ayoub

Program Director, Security Products

Rob Ayoub is a Program Director in IDC's Security Products program. In this role he provides thought leadership and guidance for clients on a wide range of security products ranging from traditional Network Security products such as firewall, IPS, and UTM to emerging products designed to protect the cloud and the Internet of Thing (IoT).  Rob is also responsible for research and analysis around a wide range of evolving security markets, including forensics and security and vulnerability management SVM).


Rob has extensive experience in the security industry, with over 10 years as an industry analyst and several years in solutions marketing for a security vendor.  


  • Frequently quoted analyst in trade publications, and has spoken at numerous conferences including RSA
  • Actively involved in industry initiatives and education in his community
  • Served on the board of his local ISSA
  • Mentor for Cyber Patriot, the National Youth Cyber Education Program.

Rob lives and works out of San Antonio, TX.


With the acquisition of, Palo Alto Networks looks to target security in the DevOps process. As development teams are rolling out applications to the public cloud, three groups need to have visibility into those applications: DevO...
McAfee announced a definitive agreement to acquire Skyhigh Networks. Skyhigh Networks brings into McAfee a cloud security gateway offering with a robust database of control elements for over 25,000 SaaS applications, providing security capa...
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This Market Note encompasses IDC's thoughts on the 27th RSA Conference held April 16–20, 2018, in San Francisco. The RSA Conference is traditionally the place where network security vendors, DevOps teams, and cloud and infrastructure servic...
This IDC Market Note highlights the key announcements and analyst discussions at the 2018 Unisys analyst day conference, held February15–16.
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