Gerry Brown

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Current: Gerry Brown

Gerry Brown

Research Director, European Software Group

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Analyst Research

Adobe's Announced Acquisition of eCommerce Software Vendor Magento Commerce is Well-Measured

Jun 2018 | IDC Link | Doc # lcEMEA43885918

By: Gerry BrownResearch Director, European Software Group

On May 21, 2018, Adobe announced it would acquire eCommerce software vendor Magento Commerce for $1.68 billion from the private equity firms Permira and Hillhouse Capital. The deal should be completed during 3Q18. IDC believes that the acqu...
Salesforce Moves to Acquire MuleSoft, Adding to its Arsenal in View of the $20 Billion Milestone by 2022

Mar 2018 | IDC Link | Doc # lcEMEA43688718

By: Alexandros StratisSenior Research Analyst, Gerry BrownResearch Director, European Software Group

In what will turn out to be the biggest acquisition in its history, Salesforce has announced its plans to acquire MuleSoft in a deal that will exceed $6.5 billion. The acquisition comes as a part of the long-term, ambitious growth plan that...

Is Customer Experience an Essential Business Agenda Priority?

Aug 2018 | IDC Survey Spotlight | Doc # EMEA44214218

By: Gerry BrownResearch Director, European Software Group

This IDC Survey Spotlight presents some results from IDC's European Customer Experience (CX) Survey involving 300 European marketing decision making respondents from France, Germany, the Nordics, Spain, Benelux, Austria/Switzerland, and the...
What are the Most Important Enterprise Measures of Customer Experience Performance?

Aug 2018 | IDC Survey Spotlight | Doc # EMEA44214318

By: Gerry BrownResearch Director, European Software Group

This IDC Survey Spotlight presents some results from IDC's European Customer Experience (CX) Survey involving 300 European marketing decision-making respondents from France, Germany, the Nordics, Spain, Benelux, Austria/Switzerland, and the...
How Important is GDPR to European Marketers?

Aug 2018 | IDC Survey Spotlight | Doc # EMEA44209718

By: Gerry BrownResearch Director, European Software Group

This IDC Survey Spotlight presents some results from IDC's European Customer Experience (CX) Survey, which involves 300 European marketing decision-making respondents from France, Germany, the Nordics, Spain, Benelux, Austria/Switzerland, a...

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United Kingdom

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