Gerry Brown

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Current: Gerry Brown

Gerry Brown

Research Director, European Software Group

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Analyst Research

Adobe's Announced Acquisition of eCommerce Software Vendor Magento Commerce is Well-Measured

Jun 2018 | IDC Link | Doc # lcEMEA43885918

By: Gerry BrownResearch Director, European Software Group

On May 21, 2018, Adobe announced it would acquire eCommerce software vendor Magento Commerce for $1.68 billion from the private equity firms Permira and Hillhouse Capital. The deal should be completed during 3Q18. IDC believes that the acqu...
Salesforce Moves to Acquire MuleSoft, Adding to its Arsenal in View of the $20 Billion Milestone by 2022

Mar 2018 | IDC Link | Doc # lcEMEA43688718

By: Alexandros StratisSenior Research Analyst, Gerry BrownResearch Director, European Software Group

In what will turn out to be the biggest acquisition in its history, Salesforce has announced its plans to acquire MuleSoft in a deal that will exceed $6.5 billion. The acquisition comes as a part of the long-term, ambitious growth plan that...

Western Europe CRM Applications Forecast, 2018–2022

Nov 2018 | Market Forecast | Doc # EMEA43325718

By: Gerry BrownResearch Director, European Software Group, Alexandros StratisSenior Research Analyst

This IDC Market Forecast analyzes the Western European CRM applications market for 2015 to 2017 and includes a forecast for 2018 to 2022. IDC segments the CRM applications market by functional segment (contact center, customer service, sale...
Western Europe CRM Application Vendor Shares, 2017: Salesforce Blitzes the Competition

Nov 2018 | Market Share | Doc # EMEA43325618

By: Gerry BrownResearch Director, European Software Group, Alexandros StratisSenior Research Analyst

This IDC study examines the CRM applications market for 2015-2017 and the revenue and market shares of the leading vendors in 2017. This study includes tables and charts mapping the market shares of Western European vendors for marketing, s...
What are the Most Important Content Marketing Assets?

Nov 2018 | IDC Survey Spotlight | Doc # EMEA44416618

By: Gerry BrownResearch Director, European Software Group

This IDC Survey Spotlight presents extracts from IDC's European Customer Experience (CX) Survey involving 300 European marketing decision-making respondents from France, Germany, the Nordics, Spain, Benelux, Austria/Switzerland, and the U.K...

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United Kingdom

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