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Gerry Brown

Research Director, European Software Group

Gerry has 11 years’ experience as a senior analyst and consultant in customer-oriented enterprise applications and services. His research coverage for IDC includes enterprise collaboration, content management, customer relationship management, digital transformation, customer experience, customer communications and omni-channel engagement.

Previously Gerry was a senior analyst for Ovum, where he specialised in digital marketing technologies, and at Bloor Research where he focused on analytics, performance management and CRM. For seven years Gerry was a lecturer for the UK’s Chartered Institute of Marketing (CIM) on its Masters-level course in strategic marketing management.

Earlier in his career Gerry was Marketing Director at Hyperion and MicroStrategy and founded three research and consulting agencies advising hi-tech companies. Gerry is a CIM Fellow, has a Diploma in Marketing post-graduate qualification, and a BA Hons Business Studies degree from Sheffield Hallam University.

Follow him on Twitter: @gerrybrown

Persuasive Content Management Software is Central to Content Marketing Execution

Mar 2018 - Market Perspective - Doc # EMEA43578118

by: Gerry Brown,  Lise Hagen

Enterprises are seeking to differentiate their products, services, and customer experiences through their branded creative content assets. Hence, the market for persuasive content management solutions will continue to gather pace and grow i...
The Current and Future Uses of AI to Transform Customer Experience

Dec 2017 - Tech Buyer Presentation - Doc # EMEA43314517

by: Gerry BrownHelena Schwenk

IDC delivered the presentation "The Current and Future Uses of AI to Transform Customer Experience" at the Engage Customer Robotics and Artificial Intelligence (AI) Directors Forum in London on November 29, 2017. The theme at the conference...
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