Gerry Brown
This IDC Market Share study examines the CRM applications market for 2019-2021 as well as the revenue and market shares of the leading vendors in 2020. This study includes tables and charts mapping the market shares of Western European vend...
This IDC Market Note presents IDC's opinions on Adobe's approach to personalization at scale, presented at its 2022 summit. Adobe presents its Experience Cloud platform as both a modular and an end-to-end suite of tools, featuring Real-Time...
This IDC Web Conference discusses the similarities and differences between customer experience (CX) and customer success, how to determine your current situation in CX and customer success, and the action items required to accelerate your c...
Customer Success Maturity modelling and benchmarking for the enterprise
Developing CX applications for Gen Zs
Evaluating Frictionless Engagement
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