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Gerry Brown

Research Director, European Software Group

Gerry has 11 years’ experience as a senior analyst and consultant in customer-oriented enterprise applications and services. His research coverage for IDC includes enterprise collaboration, content management, customer relationship management, digital transformation, customer experience, customer communications and omni-channel engagement.

Previously Gerry was a senior analyst for Ovum, where he specialised in digital marketing technologies, and at Bloor Research where he focused on analytics, performance management and CRM. For seven years Gerry was a lecturer for the UK’s Chartered Institute of Marketing (CIM) on its Masters-level course in strategic marketing management.

Earlier in his career Gerry was Marketing Director at Hyperion and MicroStrategy and founded three research and consulting agencies advising hi-tech companies. Gerry is a CIM Fellow, has a Diploma in Marketing post-graduate qualification, and a BA Hons Business Studies degree from Sheffield Hallam University.

Follow him on Twitter: @gerrybrown

On May 21, 2018, Adobe announced it would acquire eCommerce software vendor Magento Commerce for $1.68 billion from the private equity firms Permira and Hillhouse Capital. The deal should be completed during 3Q18. IDC believes that the acqu...
In what will turn out to be the biggest acquisition in its history, Salesforce has announced its plans to acquire MuleSoft in a deal that will exceed $6.5 billion. The acquisition comes as a part of the long-term, ambitious growth plan that...
This IDC Market Perspective examines Oracle's April 2018 Modern Business Experience (MBX) event in London, hosting 2,500 attendees made up of partners, customers, and Oracle executives. During the event, delegates heard from Oracle CEO Mark...
Is Marketing Adopting a CX Orientation?

Apr 2018 - Tech Buyer Presentation - Doc # EMEA43685018

by: Gerry Brown

IDC delivered the presentation "Is Marketing adopting a CX orientation?" at the Engage CX Customer Summit in London on March 15, 2018. The overarching theme of the conference was how marketing departments are playing an increasingly pivotal...
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