SAP Buys Emarsys to Enlarge Its Customer Engagement Capabilities

Oct 2020 | IDC Link | Doc # lcUS46920620

By: Gerry BrownCX Research Director, European Software Group, Gerry MurrayResearch Director, Marketing and Sales Technology, Jordan JewellResearch Director, Digital Commerce and Enterprise Applications

On October 1, 2020, SAP announced its intention to acquire the European omnichannel marketing platform provider Emarsys. The deal is expected to close in 4Q20. Emarsys serves a customer base concentrated in Germany, SMB, retail, and travel....