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Jun 2018 | IDC Link | Doc # lcEMEA43885918
By:
Gerry Brown
Research Director, European Software Group
On May 21, 2018, Adobe announced it would acquire eCommerce software vendor Magento Commerce for $1.68 billion from the private equity firms Permira and Hillhouse Capital. The deal should be completed during 3Q18. IDC believes that the acqu...
Mar 2018 | IDC Link | Doc # lcEMEA43688718
By:
Alexandros Stratis
Research Manager, Gerry BrownResearch Director, European Software Group
In what will turn out to be the biggest acquisition in its history, Salesforce has announced its plans to acquire MuleSoft in a deal that will exceed $6.5 billion. The acquisition comes as a part of the long-term, ambitious growth plan that...
Apr 2019 | IDC Perspective | Doc # EUR145004919
By:
Erica Spinoni
Research Analyst, European Software, Philip Carnelley
AVP, European Software Group, Sabitha Majukumar
Senior Research Analyst, Worldwide Insurance Strategies, Gerry BrownResearch Director, European Software Group
This IDC Perspective provides a review of Atos AI Lab efforts based on IDC visits to the Atos office in London. This highlighted not only the significance of the lab-style approach to co-creation, but also the importance to this effort of t...
Mar 2019 | Tech Buyer Presentation | Doc # EMEA44904719
By:
Gerry BrownResearch Director, European Software Group
This IDC Presentation discusses the current state of the customer experience (CX) marketplace, best and worst practices in play, and critical success factors (CSFs), as well as proposes a CX future road map and short-term action items. IDC ...
Feb 2019 | IDC TechBrief | Doc # EMEA44847819
By:
Gerry BrownResearch Director, European Software Group, Philip CarnelleyAVP, European Software Group, Melissa Fremeijer
Senior Research Analyst, European Telecommunications and Networking, Andrea Minonne
Senior Research Analyst, Customer Insights & Analysis
This IDC TechBrief discusses AI adoption in enterprises' CX personalization. AI adoption in the enterprise shows immense potential in customer-facing applications for driving superior customer experiences. Customer services, marketing, and ...
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