Gerry Brown

IDC
Analysts
Current: Gerry Brown

Gerry Brown

Research Director, European Software Group

IDC Links
Analyst Research

Sales Enablement Software Vendor Seismic Acquires Percolate to Enhance its Marketing Content Management Capabilities

Nov 2019 | IDC Link | Doc # lcEUR145637819

By: Gerry BrownResearch Director, European Software Group

Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combini...
Genesys Doubles Down on Cloud-Based Contact Center Sales Growth

Sep 2019 | IDC Link | Doc # lcEUR145538719

By: Gerry BrownResearch Director, European Software Group

Genesys has announced record sales and 70% year-over-year annual revenue growth for its Genesys Cloud contact center solutions. At the Genesys G-Summit in Amsterdam on September 10–12, Genesys Cloud played a central role in executive presen...
Salesforce Announces Plan to Acquire Field Services Software Specialist ClickSoftware

Aug 2019 | IDC Link | Doc # lcEUR145434419

By: Gerry BrownResearch Director, European Software Group

Salesforce has announced that it plans to acquire field services solution provider ClickSoftware for approximately $1.35 billion. This is a significant uplift on the $438 million that private equity firm Francisco Partners paid for ClickSof...

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The Salesforce and ServiceMax Strategic Partnership Builds on the Promise of End-to-End Field Service Execution for Complex Industries

Sep 2020 | Market Note | Doc # US46836620

By: Aly PinderProgram Director, Service Innovation & Connected Products, Mary WardleyProgram Vice President, Loyalty and Customer Care, Gerry BrownResearch Director, European Software Group

This IDC Market Note provides an overview of the product launch of ServiceMax Asset 360 for Salesforce announced on September 1, 2020."Customer data and asset or product data have often been siloed sets of information with limited access or...
Slack's Quest to Become an Enterprise Collaboration Platform

Jul 2020 | IDC Perspective | Doc # EUR146684520

By: Gerry BrownResearch Director, European Software Group

This IDC Perspective describes the business value of Slack. It is important that executives see the wider enterprise vision for adopting Slack, to frame a deployment strategy that will deliver an accelerated change in working practices. Bef...
What Drives the Explosive Growth of CX Technologies?

Jul 2020 | Market Perspective | Doc # EUR146660120

By: Sabitha MajukumarSenior Research Analyst, Worldwide Insurance Strategies, Gerry BrownResearch Director, European Software Group

This IDC Market Perspective takes a closer look at the drivers for the explosive growth of CX technologies in Europe and the constraints in implementing CX. It aims to help technology suppliers strategize solutions that align with these dri...

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United Kingdom

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