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Jefferson King

Market Analyst

As a market analyst at IDC New Zealand, Jefferson is responsible for competitive analysis, research, and consultancy for the telecommunications industry. Jefferson is also the lead analyst for streaming video on demand (SVOD) services, PC monitors, fintech, and smart cities. His role involves engaging with the market to carry out research and analysis including market sizing, current market conditions, the competitive profile, and future outcomes. The research is delivered through quantitative and qualitative reports, presentations as well as custom consulting engagements.


Prior to joining IDC, Jefferson graduated from the University of Otago in New Zealand with a bachelor of commerce degree, majoring in economics and marketing.

IDC FutureScape: Worldwide IT Industry 2018 Predictions – NZ Implications

Dec 2017 - Tech Buyer Presentation - Doc # AP42746718

by: Jefferson KingChayse GortonMonica Collier,  Adam Dodds,  Louise FrancisAnastasia Antonova,  Donnie Krassiyenko,  Shane Minogue,  Arunachalam Muthiah,  Peter WiseAlex Yuen

This IDC Presentation is the New Zealand regionalisation of the Worldwide IT Industry FutureScape for 2018. It provides an outlook view of the ICT industry as it relates to tech buyers' road map, priorities, and requirements in 2018–2021. E...
IDC's New Zealand C-Suite Study 2016: Data as an Asset Edition

Feb 2017 - IDC Presentation - Doc # AP42259117

by: Adam Dodds,  Donnie Krassiyenko,  Chayse GortonLouise FrancisJefferson KingAlex Yuen

This IDC Presentation provides an overview of New Zealand organisations' attitudes towards treating data as a strategic asset. The role of ICT as a disruptor of business, through to a creator of opportunities, is explored, along with the va...

Analyst Location

New Zealand




Asia Pacific