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Kazuko Ichikawa

Group Manager, PC, Mobile & Client Solution, IDC Japan

Kazuko Ichikawa is a group manager of IDC Japan PC, Mobile & Client Solution research team, based in Tokyo. In this role, she focuses on personal computing market in Japan, managing market sizing and forecasting and covering PC market trend, vendors’ business and marketing strategy, and competitive landscape of the Japan’s PC market.
Prior to joining IDC Japan, Ms. Ichikawa has 10 years of IT industry experience as a market/marketing researcher at Intel Japan/US and then Microsoft Japan, where she drove product marketing, corporate marketing, market sizing and forecasting efforts from the research perspectives. The markets she studied and analyzed included PC, tablet, phone, server and consumer electric appliances, and audience types included IT decision makers as well as consumer. Prior to working in the IT industry, she was with marketing research agencies, helping automobile companies, PC vendors, communication hardware/carrier companies with their global businesses and local marketing.
She holds a bachelor’s degree in foreign studies from Nanzan University, Japan, and an MBA from Boston University.
本調査レポートは、国内働き方改革市場からICT市場を切り出し、その市場規模と市場動向に関し調査、分析を行ったものである。IDCが保有する市場規模データを基に、国内企業に対するアンケートや取材結果を参考に規模を推定し、動向をまとめている。IDC Japan PC、携帯端末&クライアントソリューションのグループマネージャーである市川 和子は、「生産性ツールをとってみてもユーザー企業の多くはその導入効果を把握しきれていない上に、自社にどれが適しているも分かっていない。ITサプライヤ...
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