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Akira Sugawara

Senior Market Analyst, PC, Mobile & Client Solution, IDC Japan

Akira Sugawara is a Senior Market Analyst in the PC, Mobile & Client solution based in Tokyo, Japan. He works mainly market analysis and forecast on PC, Mobile phone, Wearable Devices and AR/VR devices and has more than 10 years of experience in the market analyst and consultant business, especially for IT and consumer digital appliances.

Before joining IDC Japan, he worked in several research and consulting firms as manager or senior analyst/consultant and made several forecast on consumer electronics market, that had an impact with its accuracy.

At research and consulting firms that he had worked, he wrote frequently articles in IT Technology-related magazines and made sometime presentations in Japanese, English and Bahasa Indonesian.

He holds a DEA (Diplôme d’étude approfondie, postmaster degree prior to doctor) in philosophy from University of Paris X. He received his master and bachelor’s degree in philosophy from Waseda University in Japan.

本調査レポートは、2017年7月10日~12日にシンガポールで開催されたHP Inc.の産業アナリスト向けのイベント「HP APJ Industry Analyst Summit 2017」を取り上げ、デジタルネイティブ世代である「Z世代」に対するマーケティングとゲーミングPC市場を中心としたコンシューマーPC分野に関する現状と展望について、IDCの見解を加えたものである。
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