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Tipyada Sricharoen

Senior Research Manager

As a Senior Research Manager at IDC Thailand, Tipyada Sricharoen is responsible for the creating and developing local content and research for IDC Thailand clients, as well as providing thought leadership on the 3rd Platform and emerging technologies as part of local business and product development. She also covers the Semiannual Software Market Tracker, program management, program execution, team management, and business development.


Ms. Sricharoen has more than twelve years of working experience in telco and IT segments. Her major practice was in the sales and business development arena, serving enterprise clients in various industries, including telco, industrial, and banking. She has also attained her mastery in business strategy, team management, and organizational development.


  • Master and Ph.D. in Communications Engineering from Osaka University in Japan
  • Bachelor (1st class honor) in Electrical Engineering from Chulalongkorn University in Thailand
This IDC Perspective covers ongoing major Big Data and analytics (BDA) use cases in Thailand in the data-rich industries of banking, telecommunications, and retail. Although the use cases have been developed based on different agendas as pe...
This IDC Buyer Case Study looks at how Krungsri Consumer has successfully deployed its first big data and analytics (BDA) system to improve engagement with its credit card customers. This document delves into Krungsri Consumer's journey, so...
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