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Samar El Sayed

Senior Research Analyst

Samar El Sayed joined IDC as a senior research analyst in 2016. She is responsible for analyzing, forecasting and reporting on the Imaging and Hardcopy Peripherals and Document Solutions key market trends in Egypt and Lebanon.

Prior to joining IDC, Samar worked at PricewaterhouseCoopers and KPMG, where she developed her extensive knowledge of advisory services. She specialized in market assessment, delivering various studies across different sectors, including healthcare, telecommunications, and oil & gas.

Samar holds a master degree in business administration from the Maastricht School of Management. She is fluent in English, French, and Arabic.

The refurbished HCP market in Egypt is sizeable, totaling 63,700 units of A3 and A4 format machines in 2017. In contrast, the original A3 format market totaled 9,900 units in 2017, roughly one-sixth the size of the refurbished market. This ...
Toward Consolidation: Changes in the IT Channel

Nov 2017 - Market Perspective - Doc # CEMA42705418

by: Eric SamuelSamar El SayedRoberto Alunni

This IDC Market Perspective analyzes some of the key IT trends in the Middle East and Africa (MEA) and their impact on channel partners. "To stay relevant to end-user needs, channel partners are adopting new go-to-market models. The acceler...
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