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Lauren Guenveur

Senior Research Analyst

Lauren Guenveur is Senior Research Analyst for IDC Devices and Displays team, covering tablets, both slate and detachable categories. Ms. Guenveur's core research coverage includes tracking and forecasting the United States tablet market, analyzing worldwide industry development and trends, and understanding end user behavior and attitudes.


Previously, Lauren was Global Insight Director at Kantar World panel ComTech, identifying worldwide market trends for mobile phone, tablet, and wearable devices. Her role focused on delivering strategic insights to some of the largest tech companies in the world. She also served as the primary mobile analyst on the team, authoring monthly global releases on mobile phones and wearables, and regularly providing analysis to multiple publications including the Wall Street Journal, Financial Times, Bloomberg News, CNN, and Venture Beat.


  • B.A. in Psychology from Stony Brook University
  • M.B.A. from Stony Brook University
On Tuesday, March 27, Apple announced a new 9.7in. iPad aimed directly at regaining share in the education market. Apple updated last year's iPad model with a newer A10 fusion chip, added Apple Pencil support, and retained the same $299 edu...
On Tuesday, March 20, Samsung announced the U.S availability of the Samsung Galaxy Tab Active2, a purpose-built ruggedized slate tablet designed for business. Already available in select markets in Europe and Asia, the introduction of this ...
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Worldwide Tablet Forecast, 2018–2022

Mar 2018 - Market Forecast - Doc # US43639518

by: Lauren Guenveur

This IDC study provides the five-year forecast of the tablet market in 2018–2022. Detailed views of product type, segment, operating system (OS), region, screen size, and connectivity type are provided."The tablet market is no longer in the...
This IDC study provides an analysis of vendor performance in the tablet market for 4Q17."The holiday season did little to boost shipments of slate tablets as we continue to see that side of the market deteriorate," said Lauren Guenveur, sen...
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