Warren Lane

Research Analyst




This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2021 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 19th year) is a...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
This IDC Survey Spotlight explores tech marketing leaders' point of view on the future of marketing. IDC's Barometer Survey explores the strategic role of marketing, expectations, accountability, skill sets, and mindsets required in the nex...
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Analyst Location

United States



Coverage

Software



Regions

North America

Team member of

CMO Advisory Service