Jun 2021 | IDC Link | Doc # lcUS48026521
Warren LaneResearch Analyst
Jun 2021 | Taxonomy | Doc # US47723520
By: Warren LaneResearch Analyst, Laurie BuczekResearch Vice President, CMO Advisory Practice, Gerry MurrayResearch Director, Marketing and Sales Technology, Wayne KurtzmanResearch Director, Social and Collaboration, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
Mar 2021 | IDC Survey Spotlight | Doc # US47528621
This IDC Survey Spotlight explores tech marketing leaders' point of view on the future of marketing. IDC's Barometer Survey explores the strategic role of marketing, expectations, accountability, skill sets, and mindsets required in the nex...
Dec 2020 | IDC Survey | Doc # US47080120
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey explores trust factors and the impact of trust and customer experience on the buyers' willingness to purchas...