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Warren Lane

Research Analyst

Warren Lane is Research Analyst for IDC's CMO Advisory team and is a member of IDC's CMO and Customer Experience Practice. In this role, he provides research-backed guidance to leading technology and digital services companies on marketing investment and organization benchmarks. Warren also assists with both qualitative and quantitative research covering the key competencies of a modern marketing organization.


Warren joined IDC in 2017. Prior to joining IDC, Warren was a Research Analyst at Deltek, Inc. where he worked on market research related to government procurement projects, specifically Department of Defense. There he tracked multi-billion dollar projects, analyzed contract and market data, and created strategic market outlooks for clients.


·         Master's Degree in Marketing from Georgetown University

·         B.S. in Business Administration from the University of Hartford

On November 21, 2017, Salesforce announced fiscal 3Q18 earnings. As a whole, earnings were very strong, with total revenue of $2.68 billion for the quarter, a 23% increase over 3Q17 in constant currency (CC). Salesforce has managed to nearl...
This IDC Survey presents findings from the 2018 CMO survey. Customer experience is eclipsing product as a primary differentiator. Enterprises will fail in their attempts to improve customer experience unless marketing contributes in a much ...
Will Content Marketing Investment Continue to Grow?

Mar 2018 - IDC Survey Spotlight - Doc # US43483418

by: Warren LaneKathleen Schaub

This IDC Survey Spotlight discusses the trend of rising investment in content marketing. In IDC's 2017 Tech Marketing Investment Survey, content marketing spending eclipsed direct marketing, making content the third most allocated program c...
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