Warren LaneResearch Analyst
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2021 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 19th year) is a...
This IDC Survey Spotlight explores tech marketing leaders' point of view on the future of marketing. IDC's Barometer Survey explores the strategic role of marketing, expectations, accountability, skill sets, and mindsets required in the nex...
Field Marketing for the Next Era of B2B Marketing
Marketing Benchmark 2021 Survey Spotlight #1
Marketing Benchmark 2021 Survey Spotlight #2
Where do you want to save the document ?