Consulting Director, Custom Analytics Practice
Kelly Matthews is a Consulting Director in IDC’s Custom Analytics Practice, a team that provides actionable market intelligence to help IT vendors track and forecast market performance and identify opportunities to accelerate business growth. As part of this practice, Ms. Matthews specializes in sizing, forecasting and segmenting markets to enable companies within the global IT and Telecom industry to make strategic decisions regarding investments, resourcing and development
Ms. Matthews brings more than 20 years of experience in consulting, market research and analysis to her role. Previously, she held roles in IDC Custom Solutions group, focusing on Industry Insights and Vertical Markets. She also worked for IBM in the Market Development and Insights group and as a senior market analyst at Kennedy Information where she analyzed the global consulting services market.