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Kelly Matthews

Consulting Director, Custom Analytics Practice

Kelly Matthews is a Consulting Director in IDC’s Custom Analytics Practice, a team that provides actionable market intelligence to help IT vendors track and forecast market performance and identify opportunities to accelerate business growth. As part of this practice, Ms. Matthews specializes in sizing, forecasting and segmenting markets to enable companies within the global IT and Telecom industry to make strategic decisions regarding investments, resourcing and development

BACKGROUND

Ms. Matthews brings more than 20 years of experience in consulting, market research and analysis to her role. Previously, she held roles in IDC Custom Solutions group, focusing on Industry Insights and Vertical Markets. She also worked for IBM in the Market Development and Insights group and as a senior market analyst at Kennedy Information where she analyzed the global consulting services market.

EDUCATION  

  • MBA with concentrations in Marketing Finance from Boston College, Wallace E. Carroll School of Management
  • Bachelor of Arts degree in Economics from the University of Virginia