Apr 2021 | IDC Survey | Doc # US47414921
By:
David Myhrer
Research Vice President
This IDC Survey formally introduces the newly developed U.S. Consumer Tech Purchase Index (CTPI). The CTPI, which measures consumer attitudes, behavior, and intentions, is a leading indicator of consumer spend. There are separate subindices...
Mar 2021 | IDC Survey | Doc # US47416221
By:
David MyhrerResearch Vice President
This IDC Survey provides an in-depth look at service and subscription spend in 2020, amid the impact of COVID-19, comparing results with 2019 (pre-COVID-19). This IDC Survey is based on a survey of 3,291 households and examines the amount s...
Mar 2021 | IDC Survey | Doc # US46072420
By:
David MyhrerResearch Vice President
This IDC Survey compares U.S. consumer trust in 20 tech brands in 2020 with 2019. In a year marked by the COVID-19 impact, lesser known brands grew their "trust" and "opinion," as consumers actively sought alternatives, product availability...