David MyhrerResearch Vice President
This IDC Survey explores how privacy concerns have begun to drive consumers' tech brand choices, becoming an increasingly mainstream consideration. What's more, a "privacy first" segment is emerging with important implications for tech stak...
This IDC Survey provides an update on U.S. consumer tech device spend from July through September 2021. Overall U.S. consumer tech spend was strong with an index of 110, comparable with 3Q20, amid the COVID-19 pandemic. The quarter started ...
U.S. Consumer Purchase Index: Security, Privacy, Identity, and Credit Services Spend — 3Q21
This IDC Survey provides an update on U.S. consumer tech services spend from July through September 2021 overall and in the security, privacy, identity, and credit categories. Antivirus software spend was resilient despite the recent declin...
Annual U.S. Consumer Services & Subscriptions Deep Dive
Home & Entertainment Pulse - Country-level Survey Findings
Home & Entertainment Pulse - Worldwide Banner Books
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