Increasing Digital Advertising Effectiveness with Full-Funnel Measurements
Jan 2020 | IDC Perspective | Doc # AP43910419
By:
Lawrence Cheok
Senior Research Manager, Daniel-Zoe Jimenez
Associate Vice President, Digital Transformation (DX), Future Enterprise, and SMB, Sabrina Tamayo
Program Manager
To engage with the future customer successfully will require organizations to provide empathy at scale. The use of digital technologies has changed consumer behaviors and their expectations about how organizations should interact with them....
