Riccardo Barrai
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This IDC Survey Spotlight analyzes SMBs' adoption of generative AI as well as the top use cases for the business. In Wave 2 (March 2023) of its monthly SMB LOB and IT Executive Survey, IDC surveyed 120 SMBs in Europe across the following Eu...
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This IDC Market Perspective identifies additional methods and techniques to segment small and medium-sized business (SMB) customers through a framework that identifies specific variables that vendors can assess and analyze. The framework gr...
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This IDC Survey focuses on understanding how European small and medium-sized businesses research new technology products and vendors in the market, who they're buying from, and the main purchasing factors driving their technology purchases....
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Buyer Personas & Organizational Structures in SMBs
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EMEA ISV Survey: Business Model Insights for SMB-focused ISVs
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European SMB Market Overview
More results for Planned Research