David Wallace

Research Director, Customer Intelligence and Analytics

This IDC Market Note discusses the recent Qualtrics announcement of Experience ID on October 6, 2021, which creates a single view of customer or employee data with profiles of interactions, needs, and emotions that can be used to personaliz...
This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
This IDC FutureScape presents IDC's top 10 agenda items for B2B sales leaders for 2022 and beyond. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most signifi...
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Analyst Location

United States


Digital transformation


Worldwide, North America