David Wallace

Research Director, Customer Intelligence and Analytics




By: 
David Wallace
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This IDC Perspective looks at the future of customer experience from a specific lens of technology —customer sentiment measurement. It is essential for brands to know the level of customer satisfaction (CX) by measuring it through technolog...
By: 
David Wallace
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This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
By: 
David Wallace
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This IDC Survey Spotlight depicts the most important business priorities of firms from IDC's ongoing global survey. The top 5 of the 12 priorities were ranked by organization roles and executive levels based on the February 2022 survey. Bus...
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    Framework for Customer Centric Marketing
    By:
    David Wallace
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    ,
    Laurie Buczek
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    ,
    Gerry Murray
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q2 IDC Perspective Tech Buyer

    IDC Market Glance: Customer Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2022 Q2 Market Presentation Tech Supplier

    Market Note - Significant Vendor Announcement(s) in Customer Data and Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2022 Q2 Market Perspective Tech Supplier


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Analyst Location

United States



Coverage

Digital transformation



Regions

Worldwide, North America