Optimizely Delivers Deep Customer Insights Value with Zaius CDP Acquisition
Mar 2021 | IDC Link | Doc # lcUS47558721
By: David Wallace Research Director, Customer Intelligence and Analytics, Gerry Murray Research Director, Marketing and Sales Technology, Marci Maddox Research Director, Digital Experience Strategies
Optimizely Inc. announced the acquisition of Zaius, adding a repository of digital customer data and AI-based segmentation and customer journey orchestration technologies to its digital customer experience platform. These new capabilities w...