David Wallace

Research Director, Customer Intelligence and Analytics




By: 
David Wallace
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This IDC study forecasts the worldwide customer intelligence and analytics applications software market for the 2022–2026 period."Success in digital-first business strategies is driving increased investment in AI and advanced analytics embe...
By: 
David Wallace
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This IDC Market Analysis Perspective (MAP) provides a perspective on the customer data platform (CDP) applications software market, which delivers significant positive business outcomes for brands by providing a unified customer data profil...
By: 
David Wallace
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This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
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    Delivering Better Outcomes in the Future of Customer Experience Through Customer Data Platforms and AI
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2022 Q4 Market Perspective Tech Supplier

    IDC FutureScape: Worldwide B2B Sales Leadership 2023 Predictions
    By:
    Wayne Kurtzman
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    ,
    Gerry Murray
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    ,
    Alan Webber
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    ,
    Michelle Morgan
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    ,
    Laurie Buczek
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    ,
    David Wallace
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    Topics:
    Marketing and sales operations

    Planned for CY2022 Q4 IDC FutureScape Tech Buyer

    IDC Futurescape: Future of Customer Experience 2023
    By:
    Heather Hershey
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    ,
    Daniel-Zoe Jimenez
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    ,
    David Wallace
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    ,
    Wayne Kurtzman
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    ,
    Tom Mainelli
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    ,
    Lawrence Cheok
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    ,
    Marc DeCastro
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    ,
    Sudhir Rajagopal
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    ,
    Aly Pinder
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    ,
    Gerry Brown
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    ,
    Marci Maddox
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    ,
    Saki Ohta
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    ,
    Mary Wardley
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    ,
    Alan Webber
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    Topics:
    Software, Consumer, Applications, Big data, Marketing and sales operations, Sales operations, Small and medium-sized business, Enterprise social software, Services, Cloud computing, Social business, Mobility, Digital transformation, COVID-19, Future of customer experience

    Planned for CY2022 Q4 IDC FutureScape Tech Buyer


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Analyst Location

United States



Coverage

Digital transformation



Regions

Worldwide, North America