David Wallace
Qualtrics announced that it will integrate XM Discover's AI conversational analytics into a new version of SAP Service Cloud. The combination of operational and experience data provides a 360-degree view that will enable customer service a...
Zeta Global announced its first quarter FY2022 financial results on May 10, 2022 of $126 million in revenue, up 24% compared to Q1 FY2021. Direct revenue was 81% of total revenue, up from 74% and 77% direct in Q1 and Q4 FY2021, respectivel...
Insider announced a new $121 million Series D funding round on March 7, 2022, resulting in a $1.22 billion valuation. The lead investor was Qatar Investment Authority (QIA). Other investors participating in the round included Sequoia Capita...
This IDC Perspective looks at the future of customer experience from a specific lens of technology —customer sentiment measurement. It is essential for brands to know the level of customer satisfaction (CX) by measuring it through technolog...
This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
This IDC Survey Spotlight depicts the most important business priorities of firms from IDC's ongoing global survey. The top 5 of the 12 priorities were ranked by organization roles and executive levels based on the February 2022 survey. Bus...
Framework for Customer Centric Marketing
IDC Market Glance: Customer Analytics
Market Note - Significant Vendor Announcement(s) in Customer Data and Analytics
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