David Wallace

Research Director, Customer Data and Analytics




By: 
David Wallace
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This IDC Survey Spotlight depicts the IT investment priority areas that are top ranked as being protected (or immune) from budget reductions in 2023. The responses come from IDC's monthly ongoing global surveys and include responses from th...
By: 
David Wallace
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This IDC Tech Buyer Presentation illuminates key market trends from a recent IDC global survey, including digital leaders and followers, planned 2023 IT spending, recession scenarios, and the impact and top risk factors for technology strat...
By: 
Gerry Murray
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,
Alan Webber
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Marci Maddox
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Douglas Hayward
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Roger Beharry Lall
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David Wallace
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Sudhir Rajagopal
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This IDC Market Perspective discusses about the Summit 2023 that Adobe held in Las Vegas in the week of March 20, in person for the first time in three years with more than 10,000 attendees, 170 partner companies, and 500 speakers. The main...
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    IDC Market Glance: Customer Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 Market Presentation Tech Supplier

    IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B 2023 Vendor Assessment
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 IDC MarketScape Tech Buyer

    IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C 2023 Vendor Assessment
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 IDC MarketScape Tech Buyer


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Analyst Location

United States



Coverage

Digital transformation



Regions

Worldwide, North America