IDC Perspective: Creating Customer Trust with Sentiment Measurement — Achieving CX Success Using Data and Artificial Intelligence
This IDC Perspective looks at the future of customer experience from a specific lens of technology —customer sentiment measurement. It is essential for brands to know the level of customer satisfaction (CX) by measuring it through technolog...
This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
This IDC Survey Spotlight depicts the most important business priorities of firms from IDC's ongoing global survey. The top 5 of the 12 priorities were ranked by organization roles and executive levels based on the February 2022 survey. Bus...
Framework for Customer Centric Marketing
IDC Market Glance: Customer Analytics
Market Note - Significant Vendor Announcement(s) in Customer Data and Analytics
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