David Wallace
Research Director, Customer Intelligence and Analytics
Amperity announced Amperity 4.0, including enhancements to its CDP and additional products all designed for brands to deliver personalized interactions to customers using first-party data. Highlights include real-time event streaming, perfo...
Oracle announced Oracle Fusion Marketing, a new product that scores account-level leads with AI, predicts when account prospects wish to interact with sales teams, and creates highly qualified opportunities in CRM systems. Fusion Marketing ...
Contentsquare announced the acquisition of Hotjar, adding digital customer experience software for product teams used by 33,000+ customers in SME and midmarket firms in over 180 countries. Hotjar expands Contentsquare's total addressable ma...
This IDC Market Note discusses the recent Qualtrics announcement of Experience ID on October 6, 2021, which creates a single view of customer or employee data with profiles of interactions, needs, and emotions that can be used to personaliz...
This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
This IDC FutureScape presents IDC's top 10 agenda items for B2B sales leaders for 2022 and beyond. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most signifi...
Building A Customer Intelligence Strategy
Customer Intelligence and Analytics Applications Market Forecast
Customer Intelligence and Analytics Applications Market Share
More results