David Wallace
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Twilio announced the results of its operational review of the Segment CDP business, which includes its plan to continue investing in Segment as a standalone CDP, natively embedding Segment across its Communications platform with three new p...
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Twilio announced layoffs of about 5% (approximately 300 people) of the 5,905 total employees as of September 30, 2023, with a $25–35 million restructuring charge expected for 4Q23. Most of the employee reductions were in the Data and Analyt...
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Qualtrics announced a new version of its XM technology platform, XM/os2, with generative AI (GenAI) embedded within Qualtrics' existing AI technology. Adding generative AI at the platform level means that GenAI can be used across all Qualtr...
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This IDC Survey Spotlight depicts the strongest business motivators firms have chosen for investing in AI-powered applications/GenAI to improve the customer experience? The responses come from IDC's monthly ongoing global surveys and includ...
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This IDC Market Note covers Tealium's product announcements on January 24, 2024."Tealium's announcement of new AudienceStream CDP capabilities including additional AI options, new data governance for customer consent, new real-time personal...
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This IDC Market Presentation focuses on key market trends from the December 2023 IDC global survey including digital leaders and followers, planned 2024 IT spending, recession scenarios, and the top technology initiatives that are most immu...
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Customer Data Platforms Will Boost Loyalty and Lifetime Value for Retail Banking Customers
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Enabling Data Governance for Generative AI
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Generative AI Use Cases for Customer Data Platforms
More results for Planned Research