Shahd Elashri
Associate Analyst, Wearables & Consumer Research
On October 13, at the Apple "Hi, Speed" event (the second installment of Apple's fall 2020 product launches), Apple finally made its much-awaited smartphone announcements, bringing refresh design aesthetics and new product innovations while...
On September 30, 2020, at its "Launch Night In" event, Google announced new smartphones and smart home devices that look to help the search giant drive market penetration; while the smart home devices look to solidify its market position, t...
On September 15, 2020, Apple hosted its annual fall event, aptly named Time Flies this year. While, historically, this event is best known for the announcement of the newest Apple iPhone hardware, this year, its focus was solely on its new ...
This IDC Market Presentation is a descriptive analysis of the Canadian consumer behaviours toward wearable devices such as wrist-worn wearables (i.e., smartwatches, hybrid watches, and fitness trackers) and hearables (smart wireless earphon...
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (smartwatches, hybrid watches, wrist-worn fitness trackers, etc.). The showcased data highlights consumer interes...
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — laptops/notebooks, desktops, and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and...
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