Michelle Morgan

Research Manager, Sales Force Productivity and Performance




By: 
Michelle Morgan
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This IDC study contains vendor shares for the sales readiness software market for 2021–2022. It includes commentary on the growth of the market and emerging trends and provides actionable advice for technology suppliers."The sales readiness...
By: 
Michelle Morgan
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This IDC Survey Spotlight uses data collected from IDC's Worldwide C-Suite Tech Survey in August 2022. In it, we highlight what technology sales executives are relying on to help them meet key objectives. "As budgets tighten, sales leaders ...
By: 
Michelle Morgan
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,
Aly Pinder
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This IDC Market Perspective explores the opportunity between the aftermarket service operation and the sales organization to enhance revenue and personalized customer outcomes. "Today's digital-first B2B buyer expects a buying journey that ...
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    IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment
    By:
    Michelle Morgan
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    Topics:
    Marketing and sales operations

    Planned for CY2023 Q2 IDC MarketScape Tech Buyer

    IDC Perspective: TBD
    By:
    Michelle Morgan
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    Topics:
    Marketing and sales operations

    Planned for CY2023 Q2 IDC Perspective Tech Buyer

    Market Note: TBD
    By:
    Michelle Morgan
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    Topics:
    Marketing and sales operations

    Planned for CY2023 Q2 Market Perspective Tech Supplier


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Analyst Location

United States



Coverage

Digital transformation, Technology buyer



Regions

North America