In an effort to drive more efficient results for go-to-market (GTM) teams, ZoomInfo announced today that it will be integrating AI based GPT (generative pretrained transformer) technology into its platform. The move demonstrates the swellin...
Microsoft's Bet on Generative AI Bolstered by Announcement of New GPT Seller Experience in Viva Sales
For sales organizations, 2023 will be the year of efficiency. With economic uncertainty looming, sellers need to focus their time on creating and maintaining customer relationships, not logging administrative tasks. Being able to leverage i...
Ensuring the accessibility of relevant, timely customer data by all go-to-market teams is critical to fueling informed decision making and consistent communication, particularly when faced with economic uncertainty. By integrating with Snow...
Worldwide Sales Readiness Software Market Shares, 2022: Organizations Prioritize Sales Preparedness
This IDC study contains vendor shares for the sales readiness software market for 2021–2022. It includes commentary on the growth of the market and emerging trends and provides actionable advice for technology suppliers."The sales readiness...
What Tech Initiatives Are Sales Executives Prioritizing to Help Meet Key Business Metrics?
This IDC Survey Spotlight uses data collected from IDC's Worldwide C-Suite Tech Survey in August 2022. In it, we highlight what technology sales executives are relying on to help them meet key objectives. "As budgets tighten, sales leaders ...
This IDC Market Perspective explores the opportunity between the aftermarket service operation and the sales organization to enhance revenue and personalized customer outcomes. "Today's digital-first B2B buyer expects a buying journey that ...
IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment
IDC Perspective: TBD
Market Note: TBD
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Digital transformation, Technology buyer