Simone De Bruin
Worldwide Digital-Native Business Tech Spending Opportunity Forecast, 2022–2026: A $500 Billion Market in 2026
This IDC study presents a 2022–2026 forecast for the worldwide digital-native business (DNB) market. It is the first forecast to be done by IDC for this market. It details the forecast for worldwide IT spending for the digital-native segmen...
Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth
This IDC Vendor Profile covers a vendor's digital-native, start-up, and scale-up engagement models from three different perspectives: its corporate venture arm, the partner perspective, and the commercial relationship. This IDC Vendor Profi...
This IDC Perspective discusses how Doctolib, a European Health unicorn, has used IT to help grow its business. It discusses Doctolib's journey to growth, and how its IT strategy has evolved over that journey. It looks at the role of IT, the...
B2B Digital Native Profile: Tech Buying Journey & Tech Consumption Preferences
Digital Native Spending Patterns
Emerging Tech Trends for Digital Natives, Startups & Scaleups
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