Sudhir Rajagopal

Research Director, Future of Customers and Consumers

This IDC Perspective describes how enterprises can develop and employ active learning capabilities to build emotional customer intelligence and strengthen empathetic relationships with their customers. This can be achieved by employing cust...
This IDC Market Perspective discusses enterprises' efforts to understand customer perception of experience through challenges faced, data gathered, and the value of that data collected and analyzed for this purpose. This document is based o...
This IDC Market Perspective analyzes the announcements from Salesforce's 2021 Dreamforce event. Salesforce made a number of significant announcements around its various products during the event that will have far-ranging implications in th...
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Analyst Location

United States


Digital transformation strategies


North America