Sudhir Rajagopal

Research Director, Future of Customer Experience




By: 
Sudhir Rajagopal
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These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.The days of growth at any cost are behind us, and experiences are the tip of the spear for enterprises to profitably compete. C...
By: 
Gerry Murray
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Sudhir Rajagopal
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This IDC Market Note provides insights and recommendations related to the use of generative AI tools such as ChatGPT and DALLĀ·E for marketing. The scale, scope, and intimacy (intrusion) capabilities of digital marketing have increased by or...
By: 
Sudhir Rajagopal
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This IDC Market Note offers a perspective from the future of CX standpoint on Ushur's Series C funding that was announced on February 7, 2023. During a detailed briefing with Ushur leadership, the team shared updates about plans to innovate...
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    Future of CX: FERS W9 Spotlight - Experiential factors impact purchase decisions
    By:
    Sudhir Rajagopal
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    Topics:
    Consumer, Marketing and sales operations, Digital transformation, Future of customer experience

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier

    Future of CX: Who do enterprises see as their strategic partners for CX transformation
    By:
    Sudhir Rajagopal
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    Topics:
    Consumer, Marketing and sales operations, Digital transformation, Future of customer experience

    Planned for CY2023 Q1 Market Perspective Tech Supplier

    Future of Customer Experience - Defined (update)
    By:
    Sudhir Rajagopal
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    Topics:
    Consumer, Marketing and sales operations, Digital transformation, Future of customer experience

    Planned for CY2023 Q1 IDC Perspective Tech Buyer


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Analyst Location

United States



Coverage

Digital transformation strategies



Regions

North America