Sudhir Rajagopal
On January 12, Google Cloud shared an update to its Partner Advantage program as part of its 2023 strategy to accelerate customers' time to value while putting partners first. The announcements aimed to offer customers added benefits from e...
The potential vision for Twitter's new leadership to make the social platform "a warm and welcoming" place for everyone hinges on the company taking a more disciplined approach to allowing trusted content on its platform while not alienatin...
Meta's potential vision of creating a non-fungible tokens (NFTs) marketplace for digital assets requires the company to steer clear of existing business principles and adopt a decentralized technology approach built on blockchain. The compa...
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.The days of growth at any cost are behind us, and experiences are the tip of the spear for enterprises to profitably compete. C...
This IDC Market Note provides insights and recommendations related to the use of generative AI tools such as ChatGPT and DALL·E for marketing. The scale, scope, and intimacy (intrusion) capabilities of digital marketing have increased by or...
This IDC Market Note offers a perspective from the future of CX standpoint on Ushur's Series C funding that was announced on February 7, 2023. During a detailed briefing with Ushur leadership, the team shared updates about plans to innovate...
Future of CX: FERS W9 Spotlight - Experiential factors impact purchase decisions
Future of CX: Who do enterprises see as their strategic partners for CX transformation
Future of Customer Experience - Defined (update)
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