Katie Evans

Research Director, WW Small and Medium Business Research




Post-Pandemic, Customer Experience, and Marketing Applications, in Particular, Are a Critical Priority for Growing SMB Organizations
$1,000.00
By: 
Roger Beharry Lall
,
Katie Evans
This IDC Survey Spotlight examines recent SMB (<1,000 employees) survey data regarding business application priorities for 2022. The research shows significant interest in various customer experience technologies with a strong focus on s...

Jun 2022 | Doc #US49296122 | IDC Survey Spotlight

How Do Security Challenges and IoT Priorities Align for SMBs?
$1,000.00
By: 
Ed Lee
,
Katie Evans
This IDC Survey Spotlight details responses regarding what small and medium-sized businesses (SMBs) perceive their largest technology challenges to be that are inhibiting them from achieving their business priorities and where IoT security ...

Jun 2022 | Doc #US49287822 | IDC Survey Spotlight

SMB Marketing and Customer Experience Priorities Vary Greatly by Industry
$1,000.00
By: 
Roger Beharry Lall
,
Katie Evans
This IDC Survey Spotlight provides a detailed breakdown of categorical interest in customer experience tools (social/marketing automation, sales/customer enablement, and contact center/service desk) within the SMB segment (<1,000 employe...

Jun 2022 | Doc #US49286122 | IDC Survey Spotlight

More results
    SMB Technology Spending Outlook
    By:
    Katie Evans
    Products:
    Worldwide Small and Medium Business Markets
    Topics:
    Software, Small and medium-sized business, Cloud computing, Technology buyer

    Planned for CY2022 Q3 IDC Survey Tech Supplier

    US Prosumer Business Update
    By:
    Katie Evans
    Products:
    Worldwide Small and Medium Business Markets
    Topics:
    Software, Small and medium-sized business, Cloud computing, Technology buyer

    Planned for CY2022 Q3 IDC Survey Spotlight Tech Supplier

    Worldwide SMB Forward-Looking Technology Capabilities
    By:
    Katie Evans
    Products:
    Worldwide Small and Medium Business Markets
    Topics:
    Software, Small and medium-sized business, Cloud computing, Technology buyer

    Planned for CY2022 Q3 IDC Perspective Tech Buyer


More results
Analyst Location

United States



Coverage

Small and medium-sized business



Regions

Worldwide