Van Valdez
This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, d...
This IDC Market Share study examines the CRM applications market for 2019-2021 as well as the revenue and market shares of the leading vendors in 2020. This study includes tables and charts mapping the market shares of Western European vend...
This IDC Market Note presents IDC's opinions on Adobe's approach to personalization at scale, presented at its 2022 summit. Adobe presents its Experience Cloud platform as both a modular and an end-to-end suite of tools, featuring Real-Time...
Applying Customer Insights to Generate Brand Loyalty
IDC PeerScape: Case Studies of 'Customer Adventures' Unlocking Loyalty and Long-Term Value
Market Analysis Perspective: European Customer Experience Management Strategies
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