Frank Gillett
Meta hosted a media session to demonstrate prototypes of VR headsets that address four key challenges that must be overcome to dramatically improve VR experiences. IDC believes that VR headset makers are on a long path to fulfilling their p...
In iOS 16 due this fall, Apple announced that it will offer all iPhone users a buy now pay later financing option called Apple Pay Later. Apple is using its deep relationship and digital integration with consumers to increase its value to c...
Peloton and Apple are considering device subscriptions that bundle device and content services in one monthly fee, with no commitment or device ownership. IDC believes that this new product pricing model will be an increasingly important wa...
This IDC Market Note presents an analysis of extending smartphones to a smart wearable set to assist customers. "Smart earbuds and watches extend the smartphone user interface across the body and into real life, creating a smart set of wear...
This IDC Market Presentation was delivered to clients and attendees of IDC's LatAm B2C Tech CMO Forum 2022 delivered on May 12, 2022. The presentation describes the value and dimensions of a new consumer-centric market research that is need...
This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for short- and long-term consumer behaviors across...
Future Consumer: Entertainment
Future Consumer: Housing
Introducing The Future Consumer Agenda
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