Alex Holtz
This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on ...
This IDC Perspective discusses Sky's transition to cloud services. Sky has essentially developed a template for successful cloud services transformation. By focusing on the foundational building blocks first, the company has set up the guid...
This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but pri...
Focus On Cloud Production Use Case – Sky Group Limited
IDC DX Taxonomy - Media & Entertainment
IDC Innovators: Focus on Innovative New Cloud-Based Services for M&E
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