Alex Holtz

Research Director, WW Media and Entertainment Digital Strategies




By: 
Alex Holtz
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This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on ...
By: 
Alex Holtz
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This IDC Perspective discusses Sky's transition to cloud services. Sky has essentially developed a template for successful cloud services transformation. By focusing on the foundational building blocks first, the company has set up the guid...
By: 
Alex Holtz
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This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but pri...
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Analyst Location

United States



Regions

Worldwide

Team member of

IDC Retail Insights