Roger Beharry Lall

Research Director, Marketing Applications for Growth Companies




By: 
Roger Beharry Lall
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This IDC Market Glance provides a view of the current B2C (business to consumer) landscape for SMB-oriented marketing technologies, including the various core and adjacent segments (and subsegments). This document provides an overview of th...
By: 
Roger Beharry Lall
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,
Sudhir Rajagopal
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This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged in a range of anticompetitive practices to expand its ...
By: 
Sudhir Rajagopal
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Roger Beharry Lall
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This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged in a range of anticompetitive practices to expand its ...
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    AI & Automation in the mid-market MarTech stack
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q1 Market Perspective Tech Supplier

    IDC MaturityScape: Marketing Campaign Management - scaling teams and technology as from SMB to Enterprise
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q1 IDC MaturityScape Tech Buyer

    SMB Martech supplier Sendinblue extends tech stack reach with new digital wallet acquisition
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q1 Market Note Tech Supplier


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Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Worldwide, North America