Roger Beharry Lall

Research Director, Marketing Applications for Growth Companies




By: 
Roger Beharry Lall
Loading
This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beha...
By: 
Roger Beharry Lall
Loading
This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To ...
By: 
Roger Beharry Lall
Loading
,
Gerry Murray
Loading
This IDC Market Note highlights Braze's customer conference, Forge 2022, held in New York City on October 12-14, 2022. This conference was an opportunity for the company to highlight its developments in the areas of rich streaming data, int...
More results
    AI & Automation in the mid-market MarTech stack
    By:
    Roger Beharry Lall
    Loading
    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q4 Market Perspective Tech Supplier

    CMO Survey - SMB spotlight
    By:
    Roger Beharry Lall
    Loading
    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q4 IDC Survey Spotlight Tech Supplier

    IDC Market Glance: Market Campaign Management for Growth Companies
    By:
    Roger Beharry Lall
    Loading
    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q4 Market Presentation Tech Supplier


More results
Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Worldwide, North America