Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Roger Beharry Lall

Research Director, Advertising Technologies and SMB Marketing Applications




  • By:  Roger Beharry Lall Loading

    This IDC Market Perspective discusses the necessity for marketers, especially in the B2B and SMB sectors, to evolve beyond traditional email-centric strategies by adopting the 4-O marketing matrix. While the traditional 4 Ps of marketing ha...
  • By: 

    • Alex Holtz Loading
    • Leslie Hand Loading
    • Roger Beharry Lall Loading
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the media and entertainment (M&E) industry.Many organizations are testing and exploring the impact of GenAI on the art and science of practicing med...
  • By: 

    • Marci Maddox Loading
    • Eric Newmark Loading
    • Aly Pinder Loading
    • Heather Hershey Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • Lou Reinemann Loading
    • Sudhir Rajagopal Loading
    • Michelle Morgan Loading
    • Nadia Ballard Loading
    This IDC Pivot Table banner book provides the complete data set for IDC's CX Path 2024 program, including the 13 application categories: advertising, marketing, sales, digital commerce, CPQ, PIM/PXM, contact center and customer service, voi...
More results   for Analyst Research
  • AI Martech usecase taxonomy - SMB

    By:

    Roger Beharry Lall Loading

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q2 Market Perspective Tech Supplier

  • AI implementations and the dawn of the Experience Orchestrated Business

    By:

    Roger Beharry Lall Loading

    Topics:

    Software, Consumer, Marketing and sales operations

    Planned for CY2024 Q2 Market Presentation Tech Supplier

  • GenAI Use Cases for Marketing

    By:

    • Laurie Buczek Loading
    • Roger Beharry Lall Loading
    • Marci Maddox Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    • Gerry Murray Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier


More results   for Planned Research