Roger Beharry Lall
On March 7, 2023, Criteo announced its acquisition of Brandcrush, a small Australia-based company that modernizes the purchasing process for various retail-related media channels including in-store media, out-of-store media, and online bran...
Following on several acquisitions (W-Systems, Salesfusion, etc.), SugarCRM is quickly pulling together the pieces and presented a clear strategy for serving the needs of the B2B mid-market during its 2022 Analyst Summit. While primarily a s...
With SMB marketers, keen to get a jump on the holiday season, Mailchimp recently hosted its client workshop: Marketing Success Season – Guess Less & Sell More. During the virtual event, the company highlighted an exciting product road m...
This IDC Market Glance provides a view of the current B2C (business to consumer) landscape for SMB-oriented marketing technologies, including the various core and adjacent segments (and subsegments). This document provides an overview of th...
This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged in a range of anticompetitive practices to expand its ...
This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged in a range of anticompetitive practices to expand its ...
AI & Automation in the mid-market MarTech stack
IDC MaturityScape: Marketing Campaign Management - scaling teams and technology as from SMB to Enterprise
SMB Martech supplier Sendinblue extends tech stack reach with new digital wallet acquisition
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