Lavanya Jindal

Research Analyst




  • By: 

    • Laurie Buczek Loading
    • Marci Maddox Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
  • By: 

    • Aly Pinder Loading
    • Gaia Gallotti Loading
    • Lavanya Jindal Loading
    • Mary Wardley Loading
    This IDC Tech Buyer Presentation describes examples of key business function use cases specific to the customer service function within the IDC Generative AI Use Case Taxonomy research. IDC defines a use case as a business-funded initiative...
  • By: 

    • Lavanya Jindal Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey is based on the Asia/Pacific set of marketing respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. The overall Asia/Pacific (including Japan) (APJ) set is of 295 respondents, while there are 35 APJ mar...
More results   for Analyst Research
  • C2G CRM Marketing Campaign Management Market Share 2023

    By:

    • Lavanya Jindal Loading
    • Daniel-Zoe Jimenez Loading

    Topics:

    Digital transformation, Future of customer experience

    Planned for CY2024 Q2 Market Share Tech Supplier

  • GenAI Use Cases for Marketing

    By:

    • Laurie Buczek Loading
    • Marci Maddox Loading
    • Roger Beharry Lall Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    • Gerry Murray Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier

  • IDC PeerScape: How can marketers leverage the next era of XO applications

    By:

    • Lavanya Jindal Loading
    • Daniel-Zoe Jimenez Loading

    Topics:

    Digital transformation, Future of customer experience

    Planned for CY2024 Q2 IDC PeerScape Tech Buyer


More results   for Planned Research