This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing or...
This IDC Survey Spotlight explores the focused investments and actions marketing leaders need to make to advance to the next era of marketing. While many marketers report they are behind their peers in their ability to achieve business outc...
This IDC Survey Spotlight explores the marketing metrics that are key priorities for CMOs. It highlights the results from IDC's 2022 C-Suite Survey that surveyed 858 C-suite executives responsible for driving the digital transformation of t...
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Marketing operations, Marketing and sales operations