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Nov 2015 - Business Strategy - Doc # RI259875

Business Strategy: Omni-Channel Retail Execution Strategies for SMRs

Author: Leslie Hand Vice President
Abstract

This IDC Retail Insights report discusses omni-channel retail execution strategies for SMRs. SMRs need to present themselves to the consumer with all of the power of tier 1 retailers, but they need to do this in a manner that is sustainable — at the right cost in terms of budget, rightsized in terms of immediate and ongoing resource requirements, and the right platform for innovation so that they can adapt as the customer evolves. This IDC Retail Insights report will help SMRs do three things:

  • Understand how to satisfy consumer needs by employing an omni-channel operations platform that is future proof.
  • Assess how their digital and omni-channel programs compare with the competition.
  • Develop a road map for digital and omni-channel transformation.

According to Leslie Hand, vice president of IDC Retail Insights, "SMRs can compete successfully, even in today's competitive environment, if they adopt new strategies to disrupt the way that they engage customers and collaborate with partners. Nothing short of digital transformation is required, with revolutionary changes required in company culture, strategy, information management, and workforce engagement supporting adaptable customer engagement."

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